On any given day, more than half a million Americans are living on the street, without access to clean, safe shower spaces. Enter The Right to Shower, a new Unilever brand that believes access to cleanliness is a fundamental human right.
The new line of ethically made, head-to-toe cleansers is the first-ever line from Unilever to be carried nationwide by Whole Foods.
The Right to Shower will donate 100 percent of their 2019 profits to mobile shower organizations, including Lava Mae’s Mobile Hygiene Service that works with the homeless in the San Francisco, Oakland and Los Angeles areas. According to a press release from The Right to Shower, “[t]he long-term goal is to build a nationwide network of providers delivering regular, safe, free hygiene and wellbeing services to all those experiencing housing instability.”
Per Lava Mae’s Founder and CEO Doniece Sandoval, “We know that hygiene alone won’t solve the complex issue of homelessness, but access to a safe, clean shower can unlock hope, confidence and opportunity for those living on the streets. It is incredibly moving to see the impact firsthand on our shower guests. Whether getting ready for work, a job interview, or just to refresh, they leave feeling happier, healthier and better able to persevere in seeking employment and housing.”