Jennifer Aniston Proudly Shows Off Gray Roots in New LolaVie Promo Video

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Jennifer Aniston at the Golden Globes.
Steve Granitz/WireImage

Jennifer Aniston is embracing a touch of silver-gray and we love to see it.

On Monday, June 5, the Friends alum released a promotional video for a new product in her haircare line, LolaVie. The video (shared on the star’s official Instagram page) shows Aniston standing in a doorway holding the newest addition to her haircare collection: the Intensive Repair Treatment ($35). 

In the short clip, The Morning Show star, 54, is beaming over the product launch. (FYI, the new product just debuted last week.) “I’m just excited,” she says in the video. 

And it didn’t take long for her supporters to notice that the actress is rocking a hint of silver roots with her signature blonde hairstyle, which is pulled in a half pony.

Jennifer Aniston at an Awards Show CAT

In the comments section of the post, many of her followers praised Aniston for showing off her gray hair. One user wrote, “Jennifer, I proudly wear a few strands of silver in the exact same place! Own it!” 

Aside from the new product launch, Aniston recently celebrated the arrival of her haircare line in Ulta Beauty stores across the country. 

In a video shared on her IG page, the Murder Mystery actress is seen walking into her local Ulta Beauty store (completely in disguise) to see her LolaVie products neatly stacked on shelves. 

Love this (and every) look on you, Jennifer.

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Assistant Editor, News And Entertainment

Karelle McKay is the Assistant Editor of News and Entertainment at PureWow. Before she started writing about all things pop culture, she was a literal couch potato who loved...