Jennifer Aniston Puts on Disguise (Including a Chewed Up Hat) to Sneak into Ulta Beauty Unrecognized

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Jennifer Aniston Movie Premiere CAT2
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To commemorate the arrival of her haircare line, LolaVie, in Ulta Beauty stores across the country, actress Jennifer Aniston snuck into one of the store locations wearing a disguise to see her products on display—and if we’re being completely honest, we never would’ve guessed it was the Friends alum upon first glance. 

Last week, The Morning Show star, 54, shared a video on Instagram of her changing into an oversized gray cardigan, black cargo pants and a battered brown hat. As one final touch, she put on a pair of black chunky sunglasses. “OK, there it is!” Aniston says while sitting in a car. “Guys, I’m at Ulta, and we’re about to sneak in.”

When she first entered the store, the actress was greeted by the Ulta Beauty staff members. But luckily, no one recognized her. After walking down the aisles (in full incognito mode), Aniston finally came across her LolaVie products, which sat neatly on the store shelves. 

On the display, we had a chance to see the LolaVie Glossing Detangler ($26), the LolaVie Restorative Conditioner ($29) and more. And of course, Aniston had to buy a few of her products before leaving the store. 

Upon arriving back in the car, the Murder Mystery alum did a “haircare haul” of what she purchased, and she became overwhelmed. “This is so exciting,” Aniston says, with a noticeable crack in her voice.

Back in September 2021, Aniston launched her haircare line to the world. And much like her tagline, she wants everyone to “give yourself a little love” by indulging in the best haircare LolaVie has to offer. 

Well done on this disguise, Jennifer.

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Assistant Editor, News And Entertainment

Karelle McKay is the Assistant Editor of News and Entertainment at PureWow. Before she started writing about all things pop culture, she was a literal couch potato who loved...