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One of Our Favorite Bra Brands Just Introduced Extended Sizing

harper wilde bras

We've been fans of Harper Wilde for a while. And now we have even more reason to love the affordable bra brand: They recently announced extended sizing, expanding their size offerings by a whopping 60 percent. 

The brand now offers 31 sizes, across all styles and colors, with band sizes of up to 42 and cups A through F. Best of all? Each bra will run you a very affordable $40.  

Harper Wilde co-founder Jane Fisher said in a press release, "Our mission is to be every woman's go-to for everyday bras," adding that the brand has been working on extended sizing since it launched. "We spent over 12 months with three in-person international trips to our manufacturer and over 30 fittings with real women to make sure the fit was perfect for each of our new sizes. While many brands simply grade up or down, we wanted to fit each size individually, and ensure that the width of the straps, the angle of the cups, the support of the band would all reflect the individual needs of our customers."

 

Plus, they're just really good bras.

These Are the 4 Best Places to Buy Plus-Size Bras



sarah stiefvater

Wellness Director

  • Oversees wellness content
  • PureWow's resident book reviewer
  • Has worked in lifestyle media for 11 years