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This Just In: Rosé Vodka Is a Thing That Exists

rose vodka hero

We’ll be the first to admit that we were a little “rosé-d out” by the end of the summer. But winter has taken its toll, and now we’re pining for a blush-colored glass of wine at the sunny outdoor café. (No scarf or pair of gloves in sight.)

Great news: A boozy new invention is making our dreams come true. Hangar 1 has released a rosé-flavored vodka ($32 for a 60-proof bottle) just in time for Valentine’s Day. According to Bon Appétit, it tastes like rosé with higher proof…or vodka watered down slightly with rosé.” We’ll take a case, please. 

Just think of the millennial-pink shots, rosé vodka sodas and pink-hued Moscow mules. The opportunities are endless, people. And don’t get us started on the Insta photos.

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RF1

Director, Branded Content + Cohost, Royally Obsessed Podcast

As Director of Branded Content at Gallery Media Group, Roberta helps oversee the ideation and execution of sponsored content and experiential campaigns across PureWow and ONE37pm, including PureWow’s 24 in ’24. She began her career in editorial nine years ago, and has written and edited countless articles on news, trends, fashion, beauty and the royal family. She’s also cohost of the Royally Obsessed podcast, named one of the best royals podcasts by The New York Times and Town & Country. She cowrote the book Royal Trivia: Your Guide to the Modern British Royal Family.