Is ‘Chocolate Lilac’ the Next Hair Color Trend? We Officially Can’t Keep Up

We literally just heard about smoked marshmallow hair, and we’re already behind the times.

Yep, chocolate lilac is the next trendy color—but be forewarned: It’s not exactly subtle.

The shade starts as a brunette base (hence the chocolate), with layers of purple balayage all the way to the ends. Depending on how much root you choose to show, you could end up with an almost entirely lilac head of hair, or a less intense brown with lavender ends.

What can we say? Lady Gaga kind of did predict this one.


Senior Food Editor

Katherine Gillen is PureWow’s senior food editor. She’s a writer, recipe developer and food stylist with a degree in culinary arts and professional experience in New York City...