Chip & Joanna Gaines Are Creating Their Own TV Network, So There Goes All Our Free Time

Stop everything, Fixer Upper fans.

HGTV’s darling husband-and-wife duo Chip and Joanna Gaines will potentially be fronting their own direct-to-consumer streaming service, Deadline just shared. Yep, that means Magnolia Market could be heading to the small screen, so to speak, with (hopefully) endless streaming of home-improvement shows. 

According to Deadline, this goes hand in hand with the Gaineses’ announcement that they’d return to TV via a deal with Discovery, the company that owns the Discovery Channel, Travel Channel, Food Network and, of course, HGTV. The deal is for "a lifestyle-focused, linear network inspired by Magnolia," with potential for a direct-to-consumer streaming service, aka a "Netflix,” that’s run by Chip and Jo.

This comes promptly after the couple’s announcement that they’d be opening a coffee shop in their hometown of Waco, Texas. Magnolia spokesman John Marsicano told People, “I can confirm that we will be breaking ground on our newest project, a coffee shop, early next month—our tentative plan is to open by year’s end. An official name for the coffee shop has not yet been announced, but we’re excited to share more details in the coming weeks!”

A coffee shop, a bakery, a restaurant, a clothing line, an Anthropologie collection and now their own Netflix?

Holy shiplap, that’s a lot of Chip & Jo (and we aren’t complaining one bit).

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Director, Branded Content + Cohost, Royally Obsessed Podcast

As Director of Branded Content at Gallery Media Group, Roberta helps oversee the ideation and execution of sponsored content and experiential campaigns across PureWow and ONE37pm...