Is Buckingham Palace Trolling Meghan Markle with New Vid or Is it Just a Coincidence?


Meghan Markle Donning White Pants Suit CAT2
Samir Hussein/WireImage

Meghan Markle and Buckingham Palace may have found themselves in a jam. 

In case you haven’t seen it yet, the Buckingham Palace Shop (aka the official royal gift shop) recently posted an Instagram video that showcases their custom strawberry preserves. The minute-long clip shows a person off-camera smearing the bright red jam onto a crumpet and even a croissant. 

The caption reads, “Our Strawberry Preserve is made using only the finest berries and is delicious served in a variety of ways. Some of our favorite ways are shown here: On a scone as part of a cream tea, on a crumpet, with a croissant [and] on toast. How do you enjoy your strawberry preserve?”

Of course, royal fans were quick to sound off in the comments section of the post. One follower wrote, “Is it just me that loves the subtle shade?” Another user commented, “I’m dying at the timings of this ad [laughing emojis].”

The release of Buckingham Palace Shops’ strawberry preserve video comes on the heels of the Duchess of Sussex’s recent strawberry jam launch, which is a part of her new lifestyle brand called the American Riviera Orchard. Many of Markle’s famous and influential friends have been posting about receiving her jam on social media, including Chrissy Teigen

Meghan Markle New Brand CAT
American Riviera Orchard

Earlier this week, the Sports Illustrated cover model posted a video of her and her 8-year-old daughter, Luna, trying the jam for themselves on Instagram. The footage shows the mother-daughter duo eating the jam with toast and bacon. 

In the caption, Teigen wrote, “We jammin!! This might have been one of the best bites we’ve had all year - all we used is some rustic bread, salted butter, triple cream brie, thick cut bacon and some @americanrivieraorchard jam! Took about 8 mins total and made us happy for the entire weekend.”

Now, I don’t want to stir the pot, but the timing of Buckingham Palace’s video release does seem awfully…strange, to say the least.

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Assistant Editor, News And Entertainment

Karelle McKay is the Assistant Editor of News and Entertainment at PureWow. Before she started writing about all things pop culture, she was a literal couch potato who loved...