Beyoncé certainly knows how to get our attention.
Although Queen Bey's already given us everything from winter-themed sets to athleisure lines, she is now launching a collection that's geared toward children. The singer announced Ivy Park Kids in a brand-new video that has grabbed everyone's attention, mainly because it features a surprise appearance from her three children: Blue Ivy (9) and twins Rumi and Sir (4).
“The rodeo isn’t just for the grown ups,” it says under the video on the official Ivy Park Instagram account. “Introducing IVY PARK Kids #ivyparkrodeo #ivyparkkids.”