Beyoncé Offered a Rare Glimpse of Her Two Youngest Kids in New Ivy Park Video

Beyoncé certainly knows how to get our attention.

The multi-talented artist has not only dominated the world of music, dance and film, but ever since she launched her Ivy Park clothing line, she's taken over the world of fashion, too.

Although Queen Bey's already given us everything from winter-themed sets to athleisure lines, she is now launching a collection that's geared toward children. The singer announced Ivy Park Kids in a brand-new video that has grabbed everyone's attention, mainly because it features a surprise appearance from her three children: Blue Ivy (9) and twins Rumi and Sir (4).

“The rodeo isn’t just for the grown ups,” it says under the video on the official Ivy Park Instagram account. “Introducing IVY PARK Kids #ivyparkrodeo #ivyparkkids.”

While the video features shots of various kid models sporting the cowboy-themed clothing, fans were quick to notice that Beyoncé included her own children, as well. “Blue, Rumi, and Sir is that you,” one user asked with a crying face and heart-eyed emoji.

In the video, the "Single Ladies" singer offers a few quick glimpses of the three. At one point, Beyoncé and Blue Ivy are seen walking together and holding hands while sporting a pair of matching purple sweatshirts and leggings. Meanwhile, Bey also rocks a blue ensemble as she stands with her toddler-aged twins, Rumi and Sir. We get another glimpse of Sir toward the end of the clip, where he is seen laughing while wearing a giant cowboy hat.

This ad was a surprising gift, given the fact that Beyoncé has kept her two youngest kids relatively out of the spotlight.

Meanwhile, the clothing looked so good that one user commented, “Now I want kids.”

Queen Bey never misses.

Want to stay up-to-date on all things Beyoncé? Subscribe here.


Associate Editor, News and Entertainment

Joel is the former Associate Editor for News & Entertainment and has been reporting on all things pop culture for over 5 years. Before working at PureWow, he served as a...