Beyoncé Is Launching New Ivy Park x Adidas Merch in 2020

Beyoncé is launching brand-new Ivy Park merchandise, and no, this is not a drill.

The 38-year-old singer just shared a series of photos from her upcoming campaign with Adidas. The pics give us a first look at the shoes, earrings and accessories that we’ll be adding to our carts when the new Ivy Park merch drops on January 18, 2020.

Beyoncé kicked things off with a photo of an Ivy Park grill, which looks surprisingly wearable. (When it comes to grills, at least.)

The “Crazy In Love” singer followed up with a pic of the new jewelry, including one large earring that reads: “Ivy Park.”

Beyoncé also teased the launch of a pair of sneakers. The shoe features a neon orange detail, classic Adidas stripes and Ivy Park logos (natch).

Oh, and how could we forget about the chunky gold anklets, which are apparently not going out of style anytime soon.

We first learned about Beyoncé’s Adidas partnership in April 2019. According to the singer, the collaboration was a long time coming.

“This is the partnership of a lifetime for me,” she said in a statement. “Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”

The new merchandise will be available for purchase on Beyoncé’s official Ivy Park website this coming January. So, mark your calendars, folks.

Greta Heggeness

Senior Editor

Greta Heggeness is a California-based editor at PureWow and has been writing about entertainment since 2015. She covers everything from awards shows to exclusive celebrity...
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