Cult-Favorite Brand AYR Is Expanding Their Plus-Size Collection, and You Need to See the Linen Dress

Published Feb 20, 2019

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8:21pm

Arbiter of trendy-yet-wearable denim, AYR has been on the scene since 2014, but they soared to new heights when they announced a plus-size style, the Onelove, out in September 2017. Now, the NYC "it"-girl brand is expanding on their plus-size offerings.

On Thursday, AYR (which stands for All Year Round for you newbies) launched a new robe coat, kick-flare denim style, silk shirt, linen top and linen dress—all offered in sizes 14 to 24 and 1x to 3x Here, our favorite pieces from the next collection.

Ayr

The Sunset Dress ($325)

Linen, striped and with a flattering waist-tie belt—Meghan Markle would approve.

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Ayr

The Robe ($595)

Permission to wear this 100 percent Italian camel-hair coat around your house like the name implies: granted.

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Ayr

The Dynamite ($195)

A super high-rise and double-anchored waistband helps emphasize your hourglass in these raw-edged beauties.

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Roberta Fiorito

Director, Branded Content + Cohost, Royally Obsessed Podcast

As Director of Branded Content at Gallery Media Group, Roberta helps oversee the ideation and execution of sponsored content and experiential campaigns across PureWow and ONE37pm, including PureWow’s 24 in ’24. She began her career in editorial nine years ago, and has written and edited countless articles on news, trends, fashion, beauty and the royal family. She’s also cohost of the Royally Obsessed podcast, named one of the best royals podcasts by The New York Times and Town & Country. She cowrote the book Royal Trivia: Your Guide to the Modern British Royal Family.

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