Toilet Paper, Shampoo and More Everyday Essentials Are on Sale for Amazon Prime Day 2023

The cost of living has seriously gone up (according to the government, by 8.6 percent last year, and 4.05 percent this year). We all get that this means that food, toilet paper and deodorant—aka everyday essentials—are more expensive than ever. Luckily, Amazon Prime Day 2023 includes half-off deals on a bunch of household items you can't live without (yes, including a 96-pack of Starbucks K-Cup Coffee Pods, which is currently on sale for $44).

That's right, Prime Day is officially on and runs through July 13. In other words, now is the time to stock up on everyday essentials from toilet paper (including Amazon Basics two-ply toilet paper for 16 percent off) to toothpaste (on sale starting at $10 for three tubes) while deals are hot. Here are the 27 most enticing household item discounts to score during Amazon Prime Day:

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Dana Dickey is a PureWow Senior Editor, and during more than a decade in digital media, she has scoped out and tested top products and services across the lifestyle space. Suitcases to sex toys, she's got an opinion on what's best. Dana is based in Los Angeles; her work has also appeared in Condé Nast Traveler, Vogue and The New York Times. Check her out on Instagram and LinkedIn.

PureWow is the best friend you never had when it comes to finding the best, most useful lifestyle products online. Founded in 2010, our company’s editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which ones are actually worth your hard-earned cash. From our PureWow100 series, which sees each and every item we test being ranked on a 100-point scale of awesomeness, to the painstakingly curated lists our fashion, beauty, cooking, home and family editors create as vertical experts, you can trust that our recommendations include some of the greatest items you’ll find on the internet. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.