These Trending Paint Colors Are The Secret to Boosting Your Curb Appeal

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At one point or another, someone’s probably told you: “never judge a book by its cover.” Clearly, this person has never tried to put a house on the market. We get it; you’ve been holed up in your apartment for over a year, and as things gradually reopen, you need a fresh start (preferably somewhere that doesn’t give you pandemic PTSD.) Unfortunately, high-tailing it out of your quarantine-ridden home is easier said than done.

Right now, the demand for homes exceeds supply, thanks to a collective urge to explore new places, increased ability for some to work remotely and—most of all—low interest rates. That means it’s a seller’s market, allowing you to snag more money for your space, particularly if you live in the suburbs surrounding a major city (homes in Midwestern metro areas are up 10 percent year over year, for example). But it also means buying a new home comes at a steeper cost. So, if you’re looking to move, you might as well do everything you can to get the best offer you can.

Which brings us to our point: When it comes to selling your home, curb appeal is the best way to give your listing a competitive edge. Not to mention that when Chip Gaines says that the best, best place to invest in a home’s value is the exterior paint job, you abide. So what colors should you choose? Right now, the hottest shades follow two particular paint trends: soft neutrals and nature-inspired tones.

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Soft Neutrals With A Modern Twist

“Neutral, neutral, neutral: every real estate agent’s motto,” says Presley Attardo of HomeLight. And she’s right— neutral exteriors attract homebuyers like bees to honey (and that’s not stopping anytime soon). According to HomeLight’s Top Agent Insights Report, 98 percent of top agents agreed that neutral color schemes are the most popular with buyers. So we can all agree: soft neutrals are the way to go when it comes to attracting buyers. But that doesn’t mean you have to settle for soft, boring neutrals.

“Add a wink of personality by selecting a contrasting color for your front door,” says Hannah Yeo, Benjamin Moore's Color Marketing & Development Manager. Think about it this way: Soft neutrals are your sundae’s vanilla base, and pops of contrasting colors are all the fixin’s that make your dessert complete (annnd now we’re hungry). If you’re worried about how this will affect resale value, it turns out that painting your front door charcoal gray or black can increase the resale value by thousands of dollars.

Best Soft Neutral Colors:

Best Colors To Contrast With:

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Borrow From Nature With Earth Tones

Why go through the trouble of curating an exterior palette when nature has already done the work for you? Pulling inspiration from your home’s surroundings is a clever way to give your exterior a tailored look (without breaking the bank). Plus, people love the earthy color trend. About 54 percent of design experts agreed that earthy and warmer neutral tones are replacing gray as the most popular shade, according to Fixr’s annual paint and color trends report. “Earth tone colors take their cues from nature and come in a wide variety of shades, making them easily adaptable to different styles and environments,” explains Erika Woelfel, vice president of color at Behr. “Earth hues easily combine to make pleasing outdoor color combinations and help homes blend beautifully with their natural surroundings, whether it be a wooded suburban neighborhood, coastal beach town or desert landscape.”

After a year of uncertainty, instability, and quarantining with toxic roommates, it’s no surprise that the industry is leaning on colors that make us feel grounded. “When the world experiences events that cause unrest, anxiety and grief, we tend to naturally gravitate toward compassionate colors that allow us to create a personal retreat from the world,” explains Dee Schlotter, PPG senior color marketing manager. So, whether you’re surrounded by Douglas firs, white sandy dunes, or snow-capped mountains—here are the top exterior paint colors to mimic the great outdoors.

Best Natural Greens

Best Coastal Blues

Best Earthy Taupes & Browns

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Associate Editor

Sydney Meister is PureWow's Associate Editor, covering everything from dating trends and relationship advice (here's looking at you, 'soonicorns') to interior design, beauty...