Hailey Bieber’s Wedding Dress Designer Made a Water Bottle and People Can’t Stop Buying It

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virgil abloh by evian bottle

In case you missed it, Hailey Baldwin and Justin Bieber got married on September 30. Her dress, which was custom made by Off-White's creative director Virgil Abloh, featured an off-the-shoulder silhouette, allover lace and a cathedral-length veil with Abloh's signature capital letters that read "'TILL DEATH DO US PART!" at the bottom. 

Now, Abloh is onto his next design: A sustainable Soma glass water bottle in partnership with Evian. The bottle features an eco-friendly bamboo cap and shatter-resistant glass protected by a white silicone sleeve with the Evian logo and block letters that read "MAKE A RAINBOW." The bottle comes in four colors: navy blue, cobalt, purple and magenta, but shoppers can't stop buying the magenta version. No, really, almost 900 were purchased from MatchesFashion in the last month. Maybe it's the fact that you can own some Off-White merch for $48, or maybe it's the fact that it's a fancy Evian bottle or maybe it's even the allure of a high-fashion sustainable water bottle. No matter what way you spin it, we suddenly feel the need to buy one for everybody on our holiday gift list. 

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Brianna Lapolla formerly held the role of Senior Commerce Editor at PureWow covering all things shopping across beauty, fashion, and lifestyle. Now, she's putting her 12 years of...