Ilia Beauty’s Serum Foundation Is a Clean Dupe of Giorgio Armani’s Luminous Silk

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What do Meghan Markle, Kim Kardashian, Rihanna and I have in common? We all wear Giorgio Armani Luminous Silk Foundation. Well, I did, before I found a clean formula that does the same glowy things to my skin.

See, Armani's foundation is a celeb favorite for its ability to blur pores, smooth skin and add radiance at the same time, all without being the least bit heavy. I never loved wearing foundation until I discovered it, but then I found out that it's not exactly paraben-free. So when I swapped my entire beauty stash for non-toxic products, Luminous Silk unfortunately didn't make the cut. But would I ever find a replacement product that was good for me and made my skin look its best?

That's when I met Ilia Beauty True Skin Serum Foundation. At first, I was admittedly skeptical—there are plenty of clean beauty products that actually work, but finding them isn't the easiest. So you can imagine my surprise when I blended it into my skin to find the same velvety finish that Luminous Silk once provided. Ilia's Serum Foundation is weightless, buildable (from light to medium coverage) and nourishes skin with botanical actives so my complexion doesn't just look good for the day, it actually gets better as time goes on. Ingredients like aloe leaf and rose hip, jojoba and marula oils work to soothe irritation and redness, plump fine lines and help foundation melt into skin for that luminous glow I'm constantly looking for. Plus, its superfine pigments blur imperfections and practically erase my pores for an airbrushed finish that looks like my skin, but better.

Now none of us have to sacrifice our health for the look of perfect skin. Think we can get Meg to make the switch?

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Brianna Lapolla


Brianna Lapolla formerly held the role of Senior Commerce Editor at PureWow covering all things shopping across beauty, fashion, and lifestyle. Now, she's putting her 12 years of...
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