Blueland’s New Toilet Cleaner Keeps Selling Out—so What’s the Fuss About?

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blueland toilet cleaner hero
  • Value: 15/20
  • Scent: 20/20
  • Ease of Use: 19/20
  • Aesthetics: 18/20
  • Stain-Fighting Ability: 16/20

TOTAL: 88/100

Sneakers, Starbucks cups, wildly discounted face creams—certain things spark a buying frenzy. Toilet bowl cleaner typically isn’t one of them. (In fact, a 2018 survey found scrubbing the porcelain throne was the most-hated chore in America.) So when I learned that Blueland had sold more than 744,000 toilet cleaner tablets—completely selling out of its inventory four times in a row—in the three months since the product launched, I had to investigate: What was all of the fuss about?!

Over the past week, I tested it on four toilets, comparing the results to conventional clinging bleach gel and liquid cleaners. Here’s everything you need to know.

It’s a Great Eco-Friendly Option

For $20, you get 14 toilet cleaner tablets and a reusable metal tin to store them in, plus any refills down the way. The whole kit is plastic-free, arriving in a cardboard box with the tablets stowed in a compostable paper bag (refills are sold this way as well). Plus, the tablets themselves are 100 percent bio-based, and they don’t contain bleach, hydrochloric acid or dyes.

It’s Pricier Than Your Average Cleaner

If you’re used to spending $2 a bottle on toilet bowl cleaner, paying roughly $1 per scrub session is quite the upsell. Even similar eco-friendly options, like Seventh Generation’s Zero Plastic Toilet Bowl Cleaner Powder, clocks in at $10.50 per 14-ounce container, making it a bit cheaper per use (depending on how much you use).

But what makes it worth the spend is the quality of ingredients coupled with the convenience factor: No harsh chemicals on your hands, no measuring or eyeballing how much to use. Simply drop in the tablet, watch it fizz up like a Lush bath bomb and give the toilet a light scrub.

blueland pics vs reality
Blueland/Candace Davison

It Gets Rid Of Grime Fast

I’m not joking about “light scrub”—it requires very little elbow grease. The fizzing tablet dissolves completely, leaving a gleaming bowl behind in most cases. The only thing it couldn’t quite tackle were intense hard water stains, an issue other toilet bowl cleaners (including my former gold standard, Clorox Clinging Bleach Gel and Scrubbing Bubbles) couldn’t remove either. Lime-A-Way was the only thing that worked in that instance, but it contains hydrochloric acid, among other harsh chemicals, giving it an F rating from the Environmental Working Group. (On that note, Clorox and Scrubbing Bubbles also have F ratings. Blueland Toilet Cleaner hasn’t been vetted by the organization yet, though it is Cradle to Cradle certified and USDA BioPreferred.)

As I try to cut back on the harsh chemicals I use, this has been the best cleaner I’ve come across.

The Scent Is…Borderline Divine?

My biggest gripe about toilet cleaners is how revolting they all smell, no matter how “lemon fresh” they claim to be. Blueland’s lemon cedar tablet scent stunned me. It’s bright and citrusy, without the pungent sanitizer odor you typically get from cleaners—more like the scent you’d get from a Nest or Homesick candle. Even in the tin under my sink, the aroma very lightly filled the bathroom. (So, if you’re sensitive to scent, this may not be for you, but I loved it.)

The Bottom Line

If you’re looking for a low-effort, eco-friendly cleaner, Blueland is worth a shot. It’s so easy to use that I found myself cleaning the toilet more often—when it’s as simple as tossing a tablet in the bowl, how can you not?—just because I enjoyed the scent so much.

The PureWow100 is a scale our editors use to vet new products and services, so you know what’s worth the spend—and what’s total hype. Learn more about our process here.

candace davison bio
Candace Davison

VP of editorial, recipe developer, kitsch-lover

Candace Davison oversees PureWow's food and home content, as well as its franchises, like the PureWow100 review series and the Happy Kid Awards. She’s covered all things lifestyle...
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