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Tate’s Launched Soft Chocolate Chip Cookies—Are They as Good as the O.G. Crispy?

This calls for a taste test

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tate's bake shop soft-baked vs crispy cookies review: plate of tate's soft-baked cookies with two bags of them behind it, all on a kitchen counter
Tate’s Bake Shop

There are two types of people in this world: crispy cookie people and chewy cookie people. Some folks like their chocolate chippers thoroughly caramelized and crunchy, while the opposing camp prefers them cakey, soft and even fudgy. Personally, I lean crispy, (although I’m not against a gooey interior). It’s no surprise that my preference has made me a fan of the standard cookies from Tate’s Bake Shop, which are thin, snappy and studded with consistently creamy chocolate chips.

That said, I was undeniably intrigued when I heard the brand launched two varieties of soft-baked cookies (chocolate chip and dark chocolate chunk) after three years of testing and tinkering. Would they hold a crumb to the O.G.? I tasted them side by side to find out. Read on for my honest reviews and original photos, so you can determine whether they’re worth a spot in your pantry.

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These look very similar to their crispy predecessor, but they’re twice as thick and a bit lighter in color. When you break the cookie in half, you can see that the chocolate chips are pretty evenly distributed, and the cookie isn’t as fragile as other soft alternatives that shall remain nameless. That said, they’re still pretty cakey—by design.

As for their flavor, they taste very familiar. There’s a salty high note that brings out the richness of the semisweet chocolate chips. It tastes caramelized and brown sugar-y, despite being soft-baked. The main difference between this and the original is the texture, but the cookies are still pretty firm for being soft, and they stick to your teeth a bit as you chew.

If you’re all about the actual chocolate when it comes to chocolate chip cookies, go with this darker alternative. These cookies are dappled with thicker pieces of semisweet chocolate, making for a richer mouthfeel. I wish the chocolate tasted bitterer or more nuanced than that in the regular chocolate chippers; I feel like the main distinction is that there are larger pools of it, rather than it tasting like real-deal dark chocolate. The texture and thickness of these are the same as the other soft-baked variety.

TLDR: Are Tate’s Soft Baked Cookies Better Than the Original?

Call it a cop out, but it really depends on your personal preference. If you ask me, Tate’s original crispy cookies are literally perfect…but I say that as someone who historically isn’t a fan of soft-baked cookies. Still, I was very impressed that the soft-baked chocolate chippers tasted nearly identical to the original. The flavor is on point—the only variable is the texture.

The dark chocolate chunk variety fell a bit flat for me, but if you prefer larger pools of chocolate in your chocolate chip cookies, you may prefer those to the chocolate chip. Why not play it safe and buy a variety pack of both, along with the tried-and-true standard for comparison? Just an idea…



taryn pire

Food Editor

  • Spearheads PureWow's food vertical
  • Manages PureWow's recipe vertical and newsletter
  • Studied English and writing at Ithaca College