The Best Easter Candy of 2023, from Rainbow Cadbury Eggs and Doughnut-Inspired Jelly Beans to Tried-and-True Favorites

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Mark your calendars and ready your baskets: This year, Easter is on Sunday, April 9. And when we’re not planning our brunch menu or building McMansions for our marshmallow Peeps, we’re plotting out which new sweet treats to stock up on for the holiday. From mouth-puckering chicks and bunnies to taqueria-inspired jelly beans (yep, really) and gummies galore, here are the best Easter candy launches to look for in 2023 (plus our favorite tried-and-true classics).

The 22 Best Chocolate Easter Eggs for Hunts, Baskets and More

1. Brach’s Desserts of the World Jelly Beans

You can’t really have an Easter basket without a few (read: a few billion) jelly beans. Mix it up this year with these tiny, chewy treats inspired by flavors around the world. Pick your fave from Chocolate Macaron, Strawberry Mochi, Lemon Sorbet, Apple Pie and Churro.

2. Peeps Sparkly Wild Berry-Flavored Marshmallow Bunnies

Back in our day, Peeps came in four flavors: yellow, pink, purple and blue (and they all tasted the same). These mixed berry mallows—complete with edible glitter confetti—mark either a new era for candy…or the return of the unicorn trend.

3. Haribo Happy Hoppers Gummies

The concept is simple: chewy bunny-shaped gummies in fruity flavors like apple, lemon, orange and strawberry. What’s not to love?

4. Sour Patch Kids Bunnies

If you’re more sour than sweet (we’re talking candy preference, people), these mouth-puckering creatures will make you drool. They’re just like the original kids, but somehow better…because they’re cuter.

5. Jelly Belly Krispy Kreme Doughnuts Jelly Beans

Forget buttered popcorn and blueberry muffin, because we only have eyes for Original Glazed, Strawberry Iced, Chocolate Iced with Sprinkles, Glazed Blueberry Cake and Cinnamon Apple Filled. (We’re talking jelly beans, not pastries.)

6. Hershey’s Kisses Milkalicious

If you ask us, when it comes to milk chocolate, more is more. Use these creamy, filled Kisses as a base for your Easter basket, or try them baked on top of a batch of cookies.

7. Brach’s Funfetti Jelly Beans

If the usual flavors won’t cut it (or you just really want to avoid any chance of eating a licorice jelly bean), these little bites are just like your favorite cupcake flavor. They’re also way easier to eat by the handful, just sayin’.

8. Rice Krispies Marshmallow-Flavored Eggs

Think marshmallow-flavored white chocolate studded with crunchy bites of Rice Krispies cereal, all wrapped up in a shiny foil package.

9. Peeps Gummies

Not everyone enjoys a pillowy, sugar-coated, chick-shaped marshmallow—we get it. That’s why we have our eyes on these marshmallow-flavored gummies. They’re just as sugary but much chewier.

10. Bunny Corn

Love it or hate it, pastel candy corn is an Easter basket staple. And if you find yourself a fan (us too), good news: You can buy a whopping 5-pound bag of the stuff. It’ll be gone by summertime.

11. Reese’s Peanut Butter Eggs

You already know how we feel about regular ol’ Reese’s. Consider then, that these have an even higher peanut butter-to-chocolate ratio. Swoon.

12. Cadbury Rainbow Mini Eggs

The mini version is much less cloying than the original, cream-filled eggs, and has the added benefit of being a gorge-able size. Even better, this year, you can snag these favorites in a day-glow rainbow edition.

13. Sweetarts Chicks, Ducks And Bunnies

Don’t listen to the folks who try to say these candies taste like chalk. (Why do they know what chalk tastes like, anyway?)

14. Starburst Jelly Beans

Normally, we write off jelly beans as basket filler. (Basket filler that we’ll eat six handfuls of, but still.) Those rules don’t apply to these little sugar nuggets, which are somehow a major upgrade.

15. Lindt Hollow Milk Chocolate Bunny

Hard pass on the solid ones. They’re too much chocolate and you’re left with a half-eaten headless bunny—haunting. But dibs on the outer-shell-only ears—that hollow crunch is just so satisfying, isn’t it?

16. Whoppers Robin Egg Minis

We know, we know: We’re giving the pot a really good stir. But we happen to fall in the pro-malted milk balls camp. Package them in tiny, speckled candy shells and we’re smitten.


Senior Food Editor

Katherine Gillen is PureWow’s senior food editor. She’s a writer, recipe developer and food stylist with a degree in culinary arts and professional experience in New York City...