The Anatomy of a Cool Coat, as Demonstrated by Miroslava Duma
No one knows how to brave the cold in style quite like Miroslava Duma. The fashion and tech entrepreneur originally hails from Siberia and currently runs her digital publishing company out of Moscow, neither of which is known for a temperate winter. So when PureWow and Finery teamed up to give us an exclusive look into the super-stylish Duma’s closet, it came as no surprise that she has possibly the coolest collection of coats we’ve ever seen.
Here are the eight things Duma looks for when she’s shopping for a winter topper that will stand out from a sea of plain black wool.
Classic Cuts With a Quirky Twist
A traditional trench coat will always be in style, but a hand-painted floral version is much more eye-catching. Look for unusual details like sequined lapels on a menswear-inspired style or funky buttons on a peacoat.
Vibrant Colors That Are Anything But Shy
Nothing brightens your mood on a gloomy winter day quite like a bold red topper. Except maybe for one that’s emerald green or millennial pink or safety orange.
You love A-line dresses, so why not try an A-line coat? Think outside the normal range of boxy double-breasted versions or those that are belted to create a figure.
Including Those That Aren’t Necessarily Flattering
Not every coat needs to cinch at the waist or slim your shoulders. Duma still looks fabulous in this pumpkin-shaped coat because of the intriguing metallic brocade fabric.
Even the most basic black outwear will feel fresh and exciting if you add intricate beading, graphic embroidery or a pom-pom trim. Adding those touches to a golden yellow layer, however, is even more smile-inducing.
Styles That Complement What She Already Owns
An interesting coat can stand out all on its very own, but it’ll look ever better when worn with pieces that emphasize just how cool it really is. Duma’s burgundy boots blend right in with this deep-purple-and-blue graphic topper while the tan suede bag prevents everything from looking too dark.
Pretty much the easiest way to up your outerwear’s cool factor is to look for a silhouette you like in a fabric that’s totally unexpected like a leather raincoat, denim trench or eyelet lace moto jacket.
Anything That’s Just Plain Fun
Yes, the main requirement of a coat should be that it actually keeps you warm, but the best of the best are as enjoyable to wear as they are practical. A coat that makes you smile every time you put it on makes dreary winter weather so much more tolerable.
Want to see more of what Duma loves to shop? Check out her closet (and maybe buy a few pieces for yourself, as well) on PureWow and Finery’s exclusive homepage.