Summer's Next Big Trend Has Arrived—Introducing, the Salty Granola Aesthetic

These laid-back, coastal vibes are calling your name

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salty granola aesthetic collage
Dasha Burobina for PureWow

Every year, like clockwork, the start of summer brings forth a bunch of new aesthetic trends that set the mood for the next few months (you surely remember the days of cottagecore and coastal grandmother). While 2025 is already shaping up to be a sardine girl summer, yet another style vibe has emerged from the mood boards of Pinterest to take over our closets this season—enter: the salty granola aesthetic.

Think of it as 2023's outdoorsy granola girl on a coastal getaway, a suitcase full of laid-back looks that she'd sport on a trip to her favorite beach town, a weekend at the lake or camping in Big Sur. Sound like a wave you want to catch? Then start stocking up on pieces in comfy cuts, airy fabrics and earthy hues (like blues, greens, browns and burnt orange) to really nail down the trend. Below, find ten picks to get you started (bag of trail mix not included).

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This cotton/linen-blend top is the perfect embodiment of the trend, if you ask me. Its oversized fit is sure to feel incredibly comfy while the light, breezy material offers coverage for chilly early mornings taking in the sunrise.

The mossy green color of these organic cotton denim shorts makes them a must-have if you plan on channeling the aesthetic this season. Their A-line cut that cinches in at the waist is totally flattering, plus they have a 5.5-inch inseam that won't feel too short when you sit down to picnic in them.

A cute, functional tote bag with plenty of space to store your water bottle,  beach towel, summer read and more is another necessity. Me? I'm eyeing this seashell-printed one from Baggu that's made from 100 percent cotton and features an adjustable strap, interior pocket and zippered top to keep my things from spilling out into the sand. (BTW, you might want to pick up some trendy seashell jewelry to go with it.)

These sandals, beloved by both Mary-Kate Olsen and PureWow Fashion Editor Abby Hepworth, somehow manage to tick all the boxes when it comes to comfort, function and style. "I’m here to tell you, these sandals are more than just celebrity hype. The crisscrossing cords are highly adjustable, giving you the ability to make even micro changes along the entirety of your foot for a fit that is completely unique to you," says Hepworth. And at less than $50, I'd say they're *definitely* worth adding to your usual sandal rotation.

Whether you're strolling by the shore or just dreaming that you are, you're sure to appreciate the light and breathable cotton/viscose blend of this tiered maxi skirt. It has a comfy smocked waistband and flowy fit—not to mention that adorable ditsy floral pattern that totally fits the trend. And did I mention you can save $30 on it now?

Buck Mason makes some of the best basics out there, IMO, and this cotton sweater is a style you can easily wear not just on chilly summer nights around a bonfire, but all year round. It has a slim fit that's still roomy enough to layer a tank underneath for the midday heat, and the drop shoulders keep it perfectly relaxed.

From its bohemian sun print to the laid-back button-up style, this top is another pick that shouldn't be skipped—especially since the brand describes it as capturing "the essence of coastal living." This one's made from a rayon and ramie fabric that will feel just as airy as the rest on this list. If I were you, I'd snag it while it's still in stock at more than $20 off.

While perusing the salty granola Pinterest board, I saw this burnt orange color a ton, and I love it on these 100 percent cotton gauze pants from LA-based brand Michael Stars. They're constructed from a double gauze fabric so they're not at risk of being see-through, and in case you aren't loving the color as much as I am, they're also available in 17 others. You can even snag them in a cropped version that would work well for petites.

Birkenstocks might be an obvious choice when it comes to this aesthetic, but that doesn't mean it's not worth grabbing a pair—especially now that you can nab this canvas style on sale. (P.S. If you're new to QVC you can use code WELCOME20 for an extra $20 off, too!) No matter which hue you choose, they'll have that signature cork footbed with a supportive, contoured design that's loved by shoppers (and ideal for walks along the beach).

10. Billabong Soft Tee

Billabong

A good graphic tee is a staple of beachside style and where better to grab one from than the surf lifestyle brand, Billabong? I adore this pick that features '90s-esque botanical and celestial themes, plus a machine-washable cotton material that means I can wear it weekly (and not have to fret if it gets splashed). And that slightly oversized fit? Practically made for throwing over a bikini while wrapping up a boogie boarding sesh.


natalie bio photo e1692204716113

Associate Commerce Editor

  • Writes commerce stories and features that span multiple topics, including fashion, beauty, travel, home and sales/deals
  • Has contributed to reports on ethical fashion and continues to stay up-to-date on sustainablility developments
  • Completed a bachelor's degree in psychology at the University of Pittsburgh and a master's degree in fashion studies at Parsons The New School

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