Every year, like clockwork, the start of summer brings forth a bunch of new aesthetic trends that set the mood for the next few months (you surely remember the days of cottagecore and coastal grandmother). While 2025 is already shaping up to be a sardine girl summer, yet another style vibe has emerged from the mood boards of Pinterest to take over our closets this season—enter: the salty granola aesthetic.
Think of it as 2023's outdoorsy granola girl on a coastal getaway, a suitcase full of laid-back looks that she'd sport on a trip to her favorite beach town, a weekend at the lake or camping in Big Sur. Sound like a wave you want to catch? Then start stocking up on pieces in comfy cuts, airy fabrics and earthy hues (like blues, greens, browns and burnt orange) to really nail down the trend. Below, find ten picks to get you started (bag of trail mix not included).
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