Designer Prabal Gurung Just Launched a New Line at Walmart & His First Piece Is a Mask

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Prabal Gurung is teaming up with Walmart, and his very first release is totally timely.

The fashion designer, 41, just announced the launch of iMPOWER, a brand-new lifestyle brand that’s exclusively available at Walmart. The first collection features a series of face masks that were specifically designed with a keen eye for fashion…but not the accompanying price tag.

The Prabal Gurung Reversible Face Mask retails for the affordable price of ($14). It also comes in several vivid prints, including navy animal and purple red floral (pictured below).

In a press release, Gurung revealed that iMPOWER has been a long time coming. “As both a designer and entrepreneur, I have always used my voice to create change and progress by supporting my community and amplifying important conversations around global issues. I am excited to expand upon this mission with the launch of iMPOWER: a socially minded brand with a focus on intention, positivity and philanthropy,” he said. “I created this brand to engage in a dialogue with new audiences and look forward to sharing my message of unity and hope through uplifting and ‘impowering’ collections.”

Although the face masks are the first of many collections for iMPOWER, the goal is to produce items that “exude optimism and hope and feature a philanthropic component that has clear intention and depth.”

If you need us, we’ll be trying (and succeeding) to think of reasons to add another face mask to our growing collection.


Senior Editor

Greta Heggeness is a California-based editor at PureWow and has been writing about entertainment since 2015. She covers everything from awards shows to exclusive celebrity...