Mark Our Words: One of These 3 Will be *the* New Amazon Coat for 2023

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Each year, along with the turning of the leaves and the sipping of the pumpkin spice latte, it happens: Stylish women shop Amazon for a coat that hits the sweet spot of style, utility and affordability. Yes, cute, cozy and (relatively) cheap are what you want in a winter coat, and as sure as the first snowfall, one coat will outsell the others. A few years ago it was the Orolay oversized parka; last year, the Daily Ritual Teddy Bear Fleece Jacket was uber-popular. So for the rest of year and into 2023, what will the chilly winds of fashion blow to our door in a package emblazoned with a big Amazon swoosh? We asked three stylish editors—our commerce editor, fashion editor and associate editor—to pick the coat that’s going to hit big this year. Here are their predictions:

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Nicole Briese, Commerce Director: “I think this year’s Amazon coat is going to be this cropped puffer. Not only is it already climbing up the “most wished-for” charts at Amazon, it perfectly embodies that functional minimalism everyone has been loving for the last year-and-a-half (think: boyfriend jeans and basic white tees. Its classic puffer material will keep you nice and warm; but its cropped cut gives it a more modern feel. It’s the kind of no-muss, no-fuss jacket you can throw on in a hurry (read: the best kind), and it comes in tons of different colors to match your style. Mark my words: This will be the next Amazon coat of 2022-2023.”

Size range: XS to L

Chelsea Candelario, Assistant Editor: “I think the long wool coat is going to be a big hit for fall 2022 and into winter 2023. I’ve already seen the style all over TikTok (and the platform has not swayed me wrong yet). It checks off everything we look for in a coat: style, comfort and versatility. Gone are the short pea coats, and ong behold this trench coat—for even petite girls (like myself) can rock.”

Size range: X-Small to X-Large

Abby Hepworth, Fashion Editor: “I’m betting on the Bellivera Puffer to be America’s Next Top Amazon Coat. First, it costs under $100, and second, it’s shockingly warm. Add to that the fact that it’s really very cute and flattering on lots of body types and you’ve got yourself a winner. Personally, I love that the faux-fur collar is removable, as it’s not really my style, but the wrap silhouette is so chic. It currently has almost 1,700 reviews and a 4.4-star rating with tons of women raving about how pleasantly surprised they were by the quality of such an affordable winter coat. It also comes in both classic and statement color options. My only negative? It only goes up to a size 3X. Fingers crossed Bellivera introduces larger sizes soon!”

Size range: X-Small to 3X

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dana dickey

Senior Editor

Dana Dickey is a PureWow Senior Editor, and during more than a decade in digital media, she has scoped out and tested top products and services across the lifestyle space...