Everyone Wants to Dress Like Harry Styles’s New ‘Watermelon Sugar’ Music Video. Here’s How to Get the Look

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Over the past few years, Harry Styles has been slowly but surely becoming one of our absolute favorite fashion icons, for both mens and womenswear. Just when we thought our obsession couldn't get any more intense, he went ahead and dropped a new music video for “Watermelon Sugar” and, along with it, the only aesthetic we want to copy when dressing for summer 2020. And we're not the only ones.

According to shopping platform Lyst, searches for watermelon prints, Hawaiian shirts and the brand Bode (all of which Styles wears throughout the video) spiked almost immediately after the video’s release on Monday, May 18, and have only continued to grow since then. As you might imagine, there's a whole lot of Gucci worn throughout, as well as bright crochet pieces, mismatched bikinis, ‘60s-style colorful sunglasses and even a sweater vest or two. There’s a distinctly retro vibe that we just can’t get enough of. So we decided to do some of the heavy lifting for you and tracked down shirts, shorts, swimwear and even accessories to help you recreate Styles’s greatest looks from the video.

harry styles watermelon sugar orange crochet top

1. Crochet Top + Colorful Sunnies + Camp-inspired Jewelry

To really set the scene, Styles opens the video in an orange crochet top with green trim, burgundy trousers, clear blue sunglasses and a slew of chunky rings and charm necklaces. The whole look would fit right in at Woodstock and if you check your hippie aunt’s closet, she very well may own a knit just like this one.

Shop crochet tops: ASOS ($40); Staud ($155; $62); Nanushka ($220; $132); Carolina K ($275; $193); Miu Miu ($1,200)

Shop clear sunglasses: Free People ($20); Madewell ($55; $25); Gucci ($320; $160)

Shop retro jewelry: ASOS ring ($13); ASOS necklace ($19); Madewell necklace ($28); Anthropologie ring ($38); Serefina necklace ($58); Anthropologie necklace ($58); Anna Beck ring ($185; $139)

harry styles watermelon sugar sweater vest and bright shirt

2. Contrasting Prints In Bold Colors

What's better than one loud multi-hued print? Two "look at me" patterns worn right on top of one another.

Shop similar styles: ASOS sweater vest ($35; $18); Halogen blouse ($79; $32); Victor Glemaud sweater vest ($375; $83); Kate Spade New York sweater vest ($288; $182); Rixo blouse ($195); Xirena blouse ($239); Ganni sweater vest ($345)

harry styles watermelon sugar tropical prints

3. All The Tropical Styles

As the song's name would suggest, watermelon imagery played a large part in the video, partly in the form of fruit print clothing. And in keeping with Styles’s proclivity for vibrant patterns, multiple models and even Styles himself can be seen wearing striped pieces in unexpected color combinations (like the red and purple Gucci sweater he sports in this group shot). Of course, this being shot on a beach, there are also numerous tropical fronds and Hawaiian shirts. Basically, if something is giving you major SoCal, surf vibes, then you're on the right track.

Shop fruit prints: Shein bikini ($11); Forever 21 shorts ($19); Kate Spade New York T-shirt ($79; $39); Finders Keepers dress ($165)

Shop Hawaiian shirts: ASOS ($38); Gap ($50); Patagonia ($69); Tiny ($118); Tombolo ($128)

harry styles watermelon sugar bucket hat

4. Bucket Hats + Glitter Eyeshadow

OK, so this look isn't worn by Styles himself (although we could easily see him opting into both elements), but it's still a dream combo for summer. Forget spending time on your hair and instead focus all your attention to recreating those shimmering lids. Choose a shade of pink that's closer to your skin's undertones and less of a bold pop of color for a sort of wet, mermaid-esque look.

Shop bucket hats: ASOS ($19); Topshop ($26); Hat Attack ($45); Lack of Color ($120)

Shop eyeshadow: Violet Voss ($15); Kaja ($21); Hourglass ($29); Fenty Beauty by Rihanna ($36)



Abby Hepworth is an RRCA-certified running coach who has worked in fashion for over 10 years. Want to know what shoes are in this season? She's got you. Need recommendations on...