You could say that it was an act of prescience when couture house Schiaparelli debuted a sculptural, $14,000 white lobster skirt in 2023. Two years later, we’re in a lobster frenzy (cleverly called “crustacean summer”), coasting on the broader trends of the fisherman aesthetic and sardine-core.
As PureWow Fashion Editor Abby Hepworth originally reported, the fisherman aesthetic first cropped up on Pinterest’s predictions for 2025’s biggest trends—and it’s safe to say the photo-focused search giant was right…hook, line and sinker.
“This past summer there was a charmingly bizarre influx of sardine-themed clothing and accessories, perhaps inspired by the rise of Fishwife, the cult-favorite tinned fish company,” she writes. “Staud’s “Staudine” Tommy bag and Bottega Veneta’s sardine-handled woven-leather bags both caused a frenzy, selling out multiple times. I stumbled upon sardine-shaped chocolates at multiple NYC shops, got served countless ads for the Menstruation Crustacean on Instagram and continued to spot net totes everywhere I went, long after I thought they reached their peak in 2019.”









