This Is by Far the #1 Color Trend of 2022 (and It’s So Easy to Wear)

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Millennial pink—that ubiquitous shade of pale pink seen everywhere and on everything for the past few years—will always hold a special place in our hearts. But it appears as though it might finally be taking a backseat to shades a bit brighter, bolder and more celebratory. As the world slowly (but surely) begins to open up again, there is one hue in particular that I, and the rest of the PureWow fashion team, have been seeing pop up everywhere from the street style stars of fashion month to TikTok as an answer to the softer hue: bright pink.

Unlike its calming, pale predecessor, bright pink is much louder and more audacious. It calls more attention to itself, but not in an obnoxious or garish way. Last year was all about hot pink, but in 2022, just about any stand-out version of the color will do, whether you prefer a deeper magenta, cheery bubblegum or Barbie's signature shade. I first started noticing the trend when I spotted a bright pink suit at Anthropologie and had that gut "oh, I need that" reaction that only happens when you stumble upon a sleeper hit piece. It's the feeling tons of shoppers got upon finding this pink Zara slip dress which then went viral on TikTok. Before I knew it, bright pink was everywhere I turned. And there’s even data to back up the seemingly Baader-Meinhof phenomenon (aka, when something you’ve only just learned about or noticed starts showing up everywhere you look).

According to the global shopping platform Lyst, searches for pink clothing and accessories showed a major uptick during Paris Fashion Week, and they’ve only been increasing since then. And while it’s unclear what the true origins are for the new wave of “all pink everything,” we aren’t surprised by the trend at all. Why, you ask? Well, to start, the cheerful hue looks good on looks good on just about every skin tone and works for any age range. And unlike other hot 2022 trends, like cut-outs, corset tops or wide-leg denim, bright pink can be made to fit any sense of style or any size/body type. Just toss a bubblegum-colored baguette bag over your shoulder or clip on a pair of hot pink statement earrings and you’ll fit in with the trend just as well as someone else sporting head-to-toe fuchsia. Add to that the fact that the world is beginning to slowly but surely open back up right as spring is entering full bloom, and it only makes sense we’d want to brighten our wardrobes, and our spirits, with a buoyant pop of color.

Whatever the reason, bright pink is here to stay and to liven up your year. So we rounded up 17 of the best bright pink dresses, tops and accessories to add a much-needed and trendy splash to your wardrobe.

silk maison bright pink color trend
Silk Maison

The ultimate spring/summer wedding guest dress, this silk stunner has an adjustable tie on the side so you can ensure the top fits exactly right, and a hidden zipper (also at the side) to make slipping in and out of the dress all the easier. And, yes, you can absolutely accommodate a strapless or one-shoulder bra under there without fear of it peeping through on the side or at the back.

Size range: XXS to XXL

joie bright pink color trend

2. Joie Bezona Cotton Top

Layer this airy cotton top under a blazer or tuck it into jeans while there’s still a little nip in the air. Then, let it flow over cut-off shorts or a silky midi skirt once the temperatures start to rise.

Size range: XS to L

nina bright pink color trend
Nina Shoes

3. Nina Nayely Satin Mules

If big splashes of color aren’t really your thing, ease your way into the trend with a pair of bright pink sandals, like these satin stunners by Nina. They’ll go with everything from raw-hem denim for brunch with friends to a classic LBD for a wedding reception.

alice and olivia bright pink color trend
Saks Fifth Avenue

4. Alice + Olivia Denny Blazer And Dylan Pants

Just think of all the ways you can mix and match these separates in with your existing wardrobe. Basically a no-brainer add to cart, in our opinion.

house of want bright pink color trend

5. House Of Want We Are Fabulous Shoulder Bag

This cute little shoulder bag has so many cool details—the two-tone chain strap, the knot detail on the side, the rectangular shape—all of which make it look much more expensive than its under-$100 price tag.

asos curve bright pink color trend

6. Asos Curve Rib-knit Corset Top

Why not combine two trends into one? This corset-inspired top has seaming down the front to cinch in your waist and that beautiful pink hue will help you stand out from the pack of trendy brunch-goers without even trying.

Size range: 12 to 26

exquise anthropologie bright pink color trend

7. Exquise Carnation Shorts

We love the exaggerated pockets on these lightweight linen shorts. Even better, however, is the longer inseam and slight flare in the leg which make them feel grown-up without looking dowdy.

Size range: XS to XL

wayf bright pink color trend

8. Wayf Tie-back Puff-sleeve Minidress

Have some fun playing around with different ways to knot the ties in the back—criss-crossed, in oversize bows, knotted into an adjustable pull—to make this dress feel brand new every time you wear it.

Size range: XS to XL

ganni bright pink color trend

9. Ganni Crystal Button Cardigan

We came for the gorgeous shocking pink hue but stayed for those adorable crystal buttons. Well, that and the super-soft alpaca wool-blend material.

Size range: XXS to XL

rothys bright pink color trend

10. Rothy’s The Point Flats

These easy flats are machine-washable, so you won’t have to worry about the color darkening when they inevitably get dirty. Plus, they’re sustainably made for an added eco-friendly boost.

norma kamali bright pink color trend

11. Norma Kamali Velvet Blazer

This velvet beauty is guaranteed to ring in tons of compliments, whether you dress it up with a slinky LBD and pearl jewelry or down with blue-wash denim and a plain white tee.

Size range: XXS to L

eloquii bright pink color trend

12. Eloquii Satin Maxi Wrap Dress

This satin maxi is a true wrap dress, meaning you can adjust it to fit your curves better than a faux-wrap design. And while it may feel like a special occasion frock, you could just as easily throw on some nude sandals and minimalist necklace and wear it for weekend errand-running, too.

Size range: 14 to 28

river island plus asos bright pink color trend

13. River Island Plus Pleated Midi Skirt

A midi to see you through all the seasons. Wear it now with a T-shirt and easy kicks, and with an equally bright sweater and neutral-hued knee-high boots come fall.

Size range: 14 to 24

amanda uprichard anthropologie bright pink color trend

14. Amanda Uprichard Silk Halter Minidress

The skirt on this silk mini is adjustable so you can knot it tighter to cinch in your waist or looser for a more casual vibe. Then all you need are some gold statement earrings and a flirty lace-up sandal and you’ll be looking supremely chic for whatever your night has in store.

Size range: XS to L

river island asos bright pink color trend

15. River Island Knit Tank Top

This cozy knit is lightweight enough to keep you comfortable on warmer spring afternoons, and the sleeveless silhouette makes it ideal for layering under a jacket or blazer on chillier mornings.

Size range: XS to L

roxanne assoulin bright pink color trend

16. Roxanne Assoulin Color Therapy Bracelets

Yes, these enamel bead bracelets are small, but they’re all you need to feel trendy without going all-in on a super bright hue. The bold shade will stand out even in such a minimal form, so prepare yourself for the inevitable slew of, “OMG, where’d you get that?” questioning.

velvet by graham and spencer bright pink color trend

17. Velvet By Graham & Spencer Poppy Slip Dress

Simple, sleek and perfect for everything from date night to afternoon picnics. P.S. The straps are adjustable, so you can show as much or as little cleavage as you like.

Size range: XS to L



Abby Hepworth is an RRCA-certified running coach who has worked in fashion for over 10 years. Want to know what shoes are in this season? She's got you. Need recommendations on...