12 Viral Products We Discovered in 2022 We're *Still* Raving About

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dior lip oil

1. Dior Addict Lip Glow Oil

Nearly two million people have watched influencer @anxvids rave over this nourishing oil's ability to "revive the natural color of your own lips." It's available in multiple colors and has such a glossy finish, too.

skims bodysuit

2. Skims Sculpting Bodysuit

TikTok users (more than two million of 'em) loved what @imallpanicnodisco had to say when she tried this shapewear. Take her word for it: It's definitely worth the money.

weekender bag

3. Beis The Weekender Bag

More than 130,000 viewers tuned in to see TikToker @nimilolu test it out for an L.A. trip. She loved how much space there was, saying, "I was able to get six pairs of shoes in there."

the pink stuff

4. Stardrops The Pink Stuff Duo

This paste and spray duo is fantastic for scrubbing sinks and showers and we're not the only ones who think so: It went viral on TikTok back in 2020 for its magical ability to scrub the toughest messes. It also has more than 12,000 5-star ratings on Amazon.

drybar blow brush

5. Drybar The Double Shot Blow Dryer

Looking for that Rachel Green-inspired blowout? According to TikTok, where one influencer's review got more than 277,000 views, this tool smoothes and curls for a bouncy, polished hairdo.

stanley tumbler

6. Stanley Quencher H2.0 Tumbler

In a viral video of the Stanley spill test, this tumbler was a champ at reducing leaks with the quick cup fix attachment. It also has double-wall vacuum insulation.


7. Lovehoney Rose Clitoral Stimulator

The rose-shaped toy has ten sucking modes that mimic oral sex. It's made of silicone and reportedly stays charged for up to 65 minutes—no wonder nearly 500,000 people on TikTok are freaking out over it!

rellery ring

8. Rellery Checker Ring

We're so glad the internet (ahem, 53,000 TikTok viewers) introduced us to this edgy checkered ring. You can get it in 18K gold or sterling silver in whatever size you need for your finger choice.

anine bing hoodie
Anine Bing

9. Anine Bing Tyler Hoodie

TikTok girlies are styling this hoodie like crazy, pairing it with everything from leather pants to matching sweats. Creator @katesants, who owns many Anine Bing sweatshirts, says they're made of very thick, high quality material.

laneige lip mask

10. Laneige Lip Sleeping Mask

This hydrating lip mask has gained an impressive cult following thanks to the more than two million TikTok views its gotten on @wellwithkel's video of her using the product in place of lip gloss. "So hydrating and not sticky either," she raves.

heatless curler
Urban Outfitters

11. Kitsch Heatless Curling Set

TikToker @hairby_chrissy showed off her gorgeous, bouncy curls after a night wearing this heatless curling rod, that's garnered more than 224,000 views. Plus, it's easy to use, as we can see from her tutorial.

ocedar mop

12. O-Cedar EasyWring Microfiber Spin Mop

More than 300,000 viewers tuned in to watch TikToker @moms_houserules test out this mop (spoiler alert: She loves it). In the video, she tested two models, and this one took the cake because of the spinner's stabilized design.

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Olivia Dubyak

Commerce Editor

Olivia Dubyak is PureWow's Commerce Editor and textbook Capricorn. She studied journalism at Duquesne University in Pittsburgh, Pennsylvania, but has gone from New York City to...
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