These Are The Best Bras on Sale Right Now for the Prime Early Access Sale (Including True & Co for Nearly 60% Off)

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Amazon sales are great opportunities to stock up on a lot of things, from collagen powder to fashion staples. But do you know what is super underrated? The bra discounts. Thanks to the Amazon Prime Early Access Sale, happening now through midnight tonight, October 12, for Prime members (sign up here), there are tons of incredible deals on best-selling brands like True & Co and Natori. We've rounded up a few to snag before the sale event ends.

PSA: This Sunday Riley Power Couple Kit Is Marked Down for the Amazon Prime Early Access Sale, So Stock Up Before It Sells Out

true and co bra

This best-selling bra is a total steal at 58 percent off and there are tons of color options. The material is buttery-soft and it's built to be nearly seamless with light-to-medium support. 

Size range: XS to XL


Looking for an underwire bra? This one has a comfortable contoured fit, so you won't feel that dreaded digging into your rib cage. The foam cups offer support and give natural lift, whether you have a small or large chest.

Size range: 32B to 36DDD

lively bra

This wireless bra is still able to give your chest the support it needs to get through the day, according to the Amazon shoppers who love it. The straps are adjustable and it's a great pick for lower-cut shirts.

Size range: 32A to 38DDD

calvin klein 1

This classic style doesn't give all that much support, but it's a great pick for lounging or running some errands. We love the cute Calvin Klein band and scoop neckline, too.

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Commerce Editor

Olivia Dubyak is PureWow's Commerce Editor and textbook Capricorn. She studied journalism at Duquesne University in Pittsburgh, Pennsylvania, but has gone from New York City to...