Looking to Support Small Fashion Designers? Amazon’s New Storefront Is Your One-Stop Shop

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amazon storefront common threads

If you’re looking to stock your closet with cool designer pieces but don’t know where to begin, you’ve come to the right place.

Amazon recently teamed up with A Common Thread to launch a digital storefront featuring brands that have been affected by the coronavirus pandemic. This month, the online retailer added ten new labels to its growing lineup, including Anna Sui, Aross Girl, Billy Reid, Bonnie Young, Colovos, Cushnie, Deveaux, LEMLEM, Marina Moscone and Thakoon.

This marks the second phase of Amazon’s partnership with Common Threads, that provides a digital storefront with the intention of shining the spotlight on small brands that have been affected by the coronavirus pandemic. The hope is that featuring these designers on the e-comm site will help them “reach more customers with their current assortments, so they can continue working on future collections—all while keeping their teams of pattern-makers, tailors, creatives and more intact,” according to Amazon.

You might be surprised by some of the brands that are already featured on the Amazon Fashion x Vogue Common Threads storefront, like 3.1 Phillip Lim, Tanya Taylor, Edie Parker, Krewe, Derek Lam 10 Crosby, Danielle Frankel, Hunting Season and Brock Collection.

Think of it as your one-stop shop to supporting small- and medium-sized businesses in need—while scoring some amazing designer goodies.

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Greta Heggeness

Senior Editor

Greta Heggeness is a California-based editor at PureWow and has been writing about entertainment since 2015. She covers everything from awards shows to exclusive celebrity...
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