Ring Just Launched a Pet Tag to Help If Your Furry Baby Goes Missing—and It's Only $10!

Calling all pet parents

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A person putting the new Ring Pet Tag on a dog's collar.

Ring has been giving PureWow editors peace of mind for years. Monitoring our homes 24/7 and, more recently, providing real-time video notifications to see who (or what) is outside our door. Of course, there's more to the brand's surveillance devices (which you can read in our review of the Ring Video Doorbell 3), but there's a reason why you, your grandparents, your parents and your adult friends all love this nifty piece of tech. And now pet parents can get in on the action too because Ring just launched a new Pet Tag that uses a custom QR code to help you find your furry baby if they go missing.

Yes, you read that right, and at only $10, you can bet folks are lining up to pre-order it as we speak. The Pet Tag doesn't officially release until October 4, but there's a high chance it will sell out since it's supposed to be *super* easy to use. Here's how it works: Once you get your Pet Tag in the mail, you'll create a pet profile in the Ring App that holds records of your dog’s/cat's photos, medical information and whatever else you want to include. Doing so essentially puts them in a system, so if they go missing, anyone can scan the Pet Tag’s QR code, and you'll be alerted that they've been found. From there, your rescuer can call or text you so you can reunite with your baby ASAP.

BTW: The exchange between you and your rescuer will be totally anonymous, so you don't have to worry about sharing any personal info you don't want to.

What we're most looking forward to with this new device is the community it offers, whether you discover your pet is missing or someone else's. There's a lost pet mode you can turn on, for example, that allows you to share your pet profile and personalized messages with neighbors so as many people can be on alert as possible.

Better yet, you can put a blast out to millions of people in the app if you have no leads. And when you've exhausted those options, you can also upload a picture of your pet to Petco Love Lost, a national database of lost and found pets. From there, you'll get a listing of similar animals found at shelters so you can avoid the hassle of searching them all (phew!).


As for the tag itself, it looks like any basic silver pet tag with a 1.1-inch diameter and a 0.08-inch width, except it's embroidered with "Ring" and "Always Home" on the front and the custom QR code on the back. Genius, right?

At $10, it wouldn't be a bad idea to scoop up a few to give as a gift that keeps giving. Because what's better than having peace of mind when it comes to your pet's whereabouts?

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Destinee Scott

Assistant Sales and Deals Editor

Destinee Scott is PureWow’s Assistant Sales and Deals Editor. She’s been chasing sales and deals for a decade and knows a good one when she sees one for fashion, home, beauty...

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