Halloween 2025 Will Be the Night of the Living Labubus

What’s a monster success? I’m talking the little keychain/purse charm known as Labubu, a Hong Kong-originated vinyl plushie that’s made its parent company $677 million in revenue in the first half of 2025 alone. It has captured the public’s imagination—I had one hanging from my purse during a recent cross-country road trip, and adults and tweens from Cali to Texas to Georgia admiringly chatted me up about it.

What’s more? Lisa from Blackpink recently dressed as a Labubu (and carried one) at her London concert, a sure sign that the dolls have transcended the collectable category and entered the fashion space in full force. So, I know what you’re thinking…costumes…October trend…ugly/cute characters…. Yup, parents on Reddit are already asking for DIY Labubu Halloween costume ideas and TikTok has dozens of videos (and that number is growing steadily) on How to Be a Labubu for Halloween.

How can you actually fashion a costume for your kids or yourself? I hit up Adriana Lipsztein at Airtasker, an online marketplace for task services, for Labubu Halloween costume tips. “To DIY a Labubu costume, you’ll want to find ways to replicate its key features, like its fuzzy texture, oversized ears and toothy grin,” says Lipsztein. Honestly, it’s a pretty easy and fun craft project turning yourself into a Labubu—here’s how.

“For the base of the costume, using a bodysuit in the color of your chosen Labubu gives you a canvas to build on. You can find these on Amazon by searching “morphsuit” or “full body spandex suit,” Lipsztein says. “Over this, layer faux fur fabric to recreate Labubu’s fluffy look. Searching “long pile faux fur” on Amazon will give you options in different colors and price ranges. Cut the fabric into panels and stitch or glue it onto the suit. Make sure to start from the legs and move upward so seams stay hidden beneath the fur’s natural flow.” Or, you can just take the shortcut of Tiktokker helloIamkate and order a lamb suit costume and lop off the tail and ears.

What’s better than dressing up like a Labubu this Halloween? How about dressing up your whole gang as a group of Labubus? I can’t ever erase the sheer delight of seeing a phalanx of heavyset guys in rainbow candy-colored fur and fanciful face paint as Care Bears one summer in Provincetown, so I fully endorse the practice of group furries. I agree with @raeandthewriter who says in a post, “If you all dressed up as a group as a bunch of Labubus, it will really pack a punch.” The branding expert goes on to predict, “after Halloween, the Labubu is going to ride off into the sunset, so this is the last chance you have to really make an impact” with this character. Crafting party, anyone?