Frida Just Dropped a Nostalgic New Bath Line for Kids—So I Tried It with a 6-Year-Old

It makes bath time feel like play time

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Published Sep 1, 2026

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Frida

Is it me or were kids' products so much more fun in the '90s? My childhood was filled with bright colors, quirky shapes and funky designs—things that made even the most child-resistant tasks like bath time or brushing my teeth feel all the more playful. So I was pleasantly surprised when I came across Frida's new self-care line for kids and instantly felt a wave of millennial nostalgia.

Now available at Walmart, Frida Kids features hair care, body wash, hairbrushes and toothbrushes, as well as aluminum-free deodorant for bigger kids, all presented in colorful packaging with kid-friendly details like stickers, easy-carry handles and even tactile textures like fluffy foam.

I was sold on all of it immediately—but does it get a stamp of approval from, well, actual kids? I tried it with the 6-year-old in my life to find out.

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Original photo by Stephanie Maida

Frida

Let's just say that bath time is not an ideal activity for my boyfriend's son. But following a sweaty excursion on his new bike and a not-so-relaxed game of catch with his Moon Ball, he agreed to a light scrub and hair wash before settling in for a movie on the couch. And when I whipped out some of the new Frida products, he didn't need any further convincing.

I asked his thoughts on the packaging of the Frida 2-in-1 shampoo and conditioner ($15), which is pH balanced specifically for children's hair and features ingredients like jojoba and oat to hydrate and soften it. He was immediately taken by the included travel container (which he promptly figured out he could treat as a toy, popping it in and out of the handle) and found the bottle itself easy to hold—he even carried it to the bathtub himself. He also approved of the colors and the smell—and I'm sure he appreciated the fact that the hybrid formula cut down on his time spent under the shower head. (As for this grownup's opinion? The product lathered well and left his curly mane incredibly soft and manageable afterward.)

Frida

Next up? The Frida Whipped body wash ($15), a hypoallergenic formula that pumps out in the form of rich, fluffy foam. Needless to say, this was a hit. Giggles of glee occurred immediately upon application, and the texture made this 6-year-old boy actually want to lather up his hands and arms with soap. A miracle! (Of course, it also made him want to blow clouds of it across the bathroom, but I'll take it if it means getting clean in the process.)

For everyone's sanity, we finished things off with a few spritzes of the leave-in conditioner and detangling mist ($15), which is suitable for all hair types—and worked wonders to keep our guy's curly coils smooth and knot-free. So much so, in fact, that he was able (and willing!) to give his strands a few passes on his own using his fun new Frida hair brush ($10), designed to offer pain-free detangling via its soft, flexible bristles. But not before he decorated it with all of the provided stickers, which I believe had something to do with why he was so excited to use it.

His final review? Two thumbs up and a tantrum-free wash-up. Parents, what more could you ask for?

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Stephanie Maida

Senior Commerce Editor

Oversees PureWow's coverage of sales and deals, celebrity commerce and new launches across categories
Has worked as a writer and editor for 10+ years
Studied journalism at New York University

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