Hiya's New Supplement Might Be the Easiest Way to Give Your Kid More Protein

It tastes like a vanilla shake

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Published Jul 21, 2026

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Hiya

Whether you're working out, trying to lose weight or hoping to maintain muscle mass, you likely know all about the importance of protein—for adults. But the macronutrient is just as essential for growing kiddos. According to the U.S. National Institutes of Health (NIH), children between the ages of 1 and 3 years old should be eating at least 13 grams of protein a day. That shoots up to 34 grams a day for kids aged from 9 to 13.

While a well-rounded, nutrient-dense diet should be enough for most children to hit their recommended protein goals, picky eaters or particularly active youngsters may need an extra boost. That's where Hiya's new protein powder comes in. The trusted children's vitamin brand consulted with pediatricians to develop its Kids Daily Growth + Protein, a non-GMO powder supplement that's formulated to offer comprehensive nutritional support for those littles who need it most.

Hiya

The powder includes grass-fed whey protein and a blend of amino acids, minerals and prebiotic fiber to support children's growth and gut health, along with organic MCT oil and coconut milk—healthy fats that supply sustained energy. And though you might like the sound of all those good-for-them ingredients, the real question is: Will your kid like the taste? Considering the formula also includes natural vanilla, banana and cinnamon that whip up to create a sweet cream-flavored shake, I have no doubt that the final result is just as yummy as it is nutritious. Just take it from this early reviewer who shared, "The flavor and texture are a huge win for my kids."

Plus, preparing it is way easier than trying to force them to eat a bite of steak. All you have to do is mix three scoops of the powder with water or milk, shake and serve—no fork airplane required. You'll feel good about the 8 grams of protein in each serving, and your little one will feel like they're slurping down dessert (but parents, worry not, it contains 0 grams of sugar).

Like all of Hiya's products, the Kids Daily Growth + Protein supplement can be purchased as part of a monthly subscription for up to three kids. Your first order comes with a 30-scoop bag of the powder, a refillable canister and a pack of stickers that your kiddo can use to decorate their new favorite treat container. As a bonus, new subscribers can snag 40 percent off their first month, bringing the price of one bag down from $48 to $29. Not bad for an investment in your child's healthy growth.

from ~~$48~~; $29 at hiya

Stephanie Maida

Senior Commerce Editor

Oversees PureWow's coverage of sales and deals, celebrity commerce and new launches across categories
Has worked as a writer and editor for 10+ years
Studied journalism at New York University

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