The Single Most Important Thing You Can Do for Your Skin This Winter

We don't know about you guys, but our skin is feeling extra parched lately. It turns out that despite our diligence with moisturizing, we’ve been missing a key element that makes all the difference: timing.

What do you mean? According to our skin-care-savvy friends in Korea, you should always apply your products within three seconds of washing your face.

Why's that? You want your skin to still be a little damp when you put on your serums and lotions. This seals in the moisture and helps everything absorb into your skin better. Try it out tonight (and thank us later).

The 50 Best Tips for Glowing Skin

Jenny Jin Headshot Vertical 2023
Jenny Jin

Beauty Director

Jenny Jin is PureWow’s Beauty Director and is currently based in Los Angeles. Since beginning her journalism career at Real Simple magazine, she has become a human encyclopedia of...
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