- Efficacy: 16/20
- Formula: 18/20
- Longevity: 18/20
- Ease of Use: 20/20
- Value: 16/20
Total: 88/100
The PureWow100 is a scale our editors use to vet new products and services, so you know what's worth the spend—and what's total hype. Learn more about our process here.
Cult-favorite French skincare brand Typology built its reputation for itself with a line of minimal makeup-as-skincare products. (Think Merit, but French.) However, the brand also has a robust line of skincare products, including Kate Hudson’s favorite vitamin C serum and 9-ingredient moisturizer ($40). As a longtime fan of the brand (the serum-concealer, $37, is my go-to), I grew curious when they launched their A43 Skin-Tightening Concentrate ($45) with a peptide complex and hyaluronic acid. The name is a mouthful, but promises instantly tighten the skin. Would it live up to its claim? I enlisted PureWow’s Vice President of Editorial, Candace Davison, to help me find out.






