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The 5 Trendiest Hair Colors to Try This Fall

Looking for a fall refresh? From a subtle tweak to a statement transformation, here are five trending shades to consider ahead of the new season.

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toasted coconut hair
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Toasted Coconut

Remember ombré? This is the 2018 (and might we add, more sophisticated) take on the trend. Instead of a two-toned contrast, there’s a gradual progression from a deeper base to lighter highlights to icy-blonde ends.

cream soda hair
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Cream Soda

Meet the perfect transitional shade from summer to fall. A soft blend of caramel and beige highlights will brighten your complexion (without washing it out) as your tan slowly fades.

cold brew hair
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Cold Brew

Deep cocoa- and toffee-based colors are especially flattering this time of year. Ask your stylist for a gloss to keep the color extra rich and shiny (and maintain the results at home with a weekly treatment).

root beer hair
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Root Beer

Here’s a low lift idea for brunettes: Keep your natural hue as a base and just add thin ribbons of auburn throughout for some warmth and dimension.

flannel hair
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Flannel Hair

Or try a mélange of mulled wine and copper tones like Debra here. (Tip: Red hair is prone to fading faster than other shades, so it’s important to use a sulfate-free shampoo and a nourishing mask at home.)



Jenny Jin Headshot Vertical 2023

Beauty Director

Jenny Jin is PureWow’s Beauty Director and is currently based in Los Angeles. Since beginning her journalism career at Real Simple magazine, she has become a human encyclopedia of...