10 Top Trending Beauty Products on Amazon Right Now

Looking for a new cleanser or running low on your shampoo? No matter your need, Amazon has you covered. Between drugstore favorites like Olay and Crest and luxury brands like Oribe and NuFace, there is seemingly nothing you can’t find on the mega retailer’s site. In fact, there are so many options available that we thought it could be helpful to know which products are consistent bestsellers. So, without further ado: Here are ten top trending beauty products at Amazon.

15 Luxury Beauty Products We Found on Amazon Prime

The cult-favorite moisturizer that we just can’t quit is now available in a lightweight gel. Not to worry, it still shares many of the same key ingredients of its predecessor (niacinamide and peptides), but with a higher level of hyaluronic acid to provide longer-lasting hydration for up to 24 hours. In addition to leaving behind no sticky residue, we also appreciate the fragrance-free and non-comedogenic formula. (Bonus: Buy one blue jar and get a travel sized Olay Whip as a gift with purchase.)

At first glance, this product looks more like a finishing oil than a heat protectant, but it works both ways. Olaplex’s No. 7 Bonding Oil helps tame frizz like no one’s business, while also hydrating and protecting color-treated hair from the damaging effects of heat up to 450ºF. Though the formula is highly concentrated, it somehow doesn’t weigh strands down.

By now, you’ve probably heard about the Revlon hair dryer brush: a revolutionary tool that has racked up more than 320,000 (yes, you read that right) glowing reviews on Amazon alone for its ability to transform wet, limp hair into freshly blown-out tresses. It even manages to tame thick, curly hair without the use of multiple tools. Well, now there’s also an upgraded version that comes with a slimmer handle for better gripping and a smaller head that gives you more versatile styling options (including soft waves and flipped out ends). Said head is also detachable for easier storage when traveling.

We love a buttery lip balm, and we're absolute suckers for a good lip gloss, which is why we always keep a tube of this stuff around. It’s loaded with murumuru and shea butters to hydrate your lips, while adding a glossy sheen to your pout (minus any tackiness). To quote Hannah Montana, it’s the beessssst of both worlds.

Behold, the reason our smiles stay bright despite all the coffee we drink: Crest Whitestrips. Each flexible strip comes coated in a tooth-whitening gel featuring the same ingredients used in dental offices to remove stains on and beneath the enamel’s surface. According to the more than 70,000 Amazon reviewers who swear by them, you really do see results—and fast.

Part dry shampoo, part finishing spray, this stylist fav adds a weightless hold to your strands, which prevent your curls or waves from falling flat. With patented polymers to absorb oil at the roots and aloe vera to smooth and protect, it keeps your strands in check, while maintaining movement. And it smells incredible, thanks to a blend of bright Italian bergamot, white peach and cedarwood.

While no single product works perfectly for everyone, occasionally a product is so good that it fits into almost everyone's skin-care routine. In this case, we're talking about Sunday Riley’s Good Genes serum. The treatment features five percent lactic acid to slough off dead skin cells, clear your complexion and boost collagen production. Plus, it's gentle enough for most skin types, which is a big reason why countless people, including several PureWow editors, swear by it.

As Sarah Stiefvater, our senior editor shares, “To convince you of Good Genes’ greatness, I could tell you about how it makes my skin look glowier and plumper in a matter of minutes. Or I could tell you about how, over time, it’s evened out my skin tone and made it feel softer than ever.”

If you’re new to the microcurrent universe, you can’t go wrong with the beloved NuFACE Trinity. The brand claims the device will get you a more defined jawline and smoother skin in as little as five minutes when used five times a week. (On that note: Consistency is key with this gadget.) Apply the enclosed conductive gel to your face liberally before gliding the device over your skin in upward strokes. It also comes with a handy trainer attachment to guide you through the process, which is especially useful when you're just starting out. 

This cult-favorite patch flattens spots without drying out your skin, hence its over 8,000 positive reviews and counting on Amazon. With a paper-thin texture, tapered edges and a matte finish, we’re guessing its popularity has something to do with how undetectable they are on your face. (We’ve worn a sticker or two while running errands and no one noticed.)

10. Glow Recipe Watermelon Glow Toner

For a gentle, gradual glow, we love this alcohol-free toner that feels soft to the touch and uses polyhydroxy acid (PHA) and willow bark (a natural form of BHA) to unclog pores without causing any irritation. Watermelon extract and cactus water plump and hydrate skin, while imparting a mood-boosting fruity scent.

Jenny Jin Headshot Vertical 2023

Beauty Director

Jenny Jin is PureWow’s Beauty Director and is currently based in Los Angeles. Since beginning her journalism career at Real Simple magazine, she has become a human encyclopedia of...