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PureWow's TikTok Live Shopping Series Is Here—and It's Got All the Buzziest Products

Time to start your summer shopping

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Looking to shop the buzziest beautyhome and fashion products on the market? PureWow’s new live shopping series on TikTok Live is here to answer the call.

Over the years, we’ve seen TikTok transform into the ultimate destination for seeing products in action before you buy them (the platform netted $33 billion in revenue last year alone). Now, this exciting new initiative from PureWow is the first of several projects we have lined up to mark our 15th anniversary—and it also makes us one of the first publishers to have a dedicated shop on the platform. Be sure to follow PureWow on TikTok if you don't already! And as a friendly reminder, simply click on the actual TikTok videos in order to shop the products.

Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds.

One of our latest segments sees some of our top creators compiling their top beauty picks for summer. Included in this assortment of products is the NYX Professional Buttermelt Highlighter, which received a demonstration from TikTok creator Monica Astacio, where she swiped the product directly onto her cheekbone to create a glowing, fade-resistant shimmer that lasts for up to 12 hours.

"I love that it’s really easy to work with and it’s also buildable," she says in the video. Another product showcased by Astacio is the viral KimChi Chic Setting Powder, which is lauded for its rice powder and Vitamin E. properties. "I applied the powder directly onto my eyes, as well as on the sides of my face, to enhance my contour. We look a little crazy for a second, but it’s all worth it in the end," she tells us in the clip, revealing a flawless finish in the end.

This is only the beginning of what’s to come from our TikTok Live shopping series and corresponding newsletter, so make sure you keep an eye out via our website and social media pages to keep up with our latest updates.



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Associate Commerce Strategist

  • Covers all things commerce and entertainment
  • Has over a decade of editorial experience in both fashion and entertainment, and was previously with ONE37pm before joining the PureWow team in March 2024
  • Studied journalism and marketing at Columbus State University in Georgia

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.