This Is Not a Drill: You Can Get the Famous Tarte Shape Tape Concealer for $15 Right Now (and Yes, It's Full-Size)

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Whether you're testing the latest TikTok beauty hack or going for a French girl no-makeup look, a great concealer is simply a must-have item. And for us, that means a concealer that's buildable, lightweight and agreeable with our skin. Enter: the Tarte Shape Tape full-coverage concealer that's available in 35 shades. We love it for many reasons, which you can read all about in our review, but until tonight it's on sale for just $15 (from $31) during the Ulta 21 Days of Beauty Sale, so we'll get to the point.

First, if there's anything we've learned, it's that shoppers spending their precious pennies don't lie, and this product has more than 30,000 glowing reviews at Ulta and over 80 million views on TikTok to prove it's worth the money. And if that doesn't wow you, then this video, which shows how it quickly covers up a tattoo and another that reveals its eye-lifting powers, will.

PureWow's Senior Food Editor, Katherine O'Connor, says it's the most blendable concealer she's ever tried, adding that "it looks like real skin...not like I’m hiding something with makeup. That, coupled with the buildable coverage, has me like, ‘Zit? What zit?’”

It's formulated with shea butter, mango butter and licorice root, which is designed to work together to do more than just brighten the appearance of dark circles. It is also meant to help retain skin elasticity as well as moisturize and condition. Most impressively, it promises up to 16 hours of "flawless wear" without creasing or caking up, according to the brand.

One buyer confirms, writing, "I am almost 30 and have started to get some wrinkling and fine lines around my eyes. This product is what I have been searching for! It doesn't crease, doesn't sit in fine lines, is super full coverage and covers my dark circles but isn't drying like most full coverage concealer. It literally blurs the fine lines, and it's almost like they are no longer there and gives the most beautiful finish."

Need we say more? You know what to do (aka stock up on as many as you can).

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Destinee Scott

Associate Sales and Deals Editor

Destinee Scott is PureWow’s Associate Sales and Deals Editor. She’s been chasing sales and deals for a decade and knows a good one when she sees one for fashion, home, beauty...