We Tried and Loved the Tarte Shape Tape Concealer—and the *Radiant* Version Is Now on Sale

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If you wear makeup (or enjoy watching people apply cosmetics on social media), you’ve probably heard of the Tarte Shape Tape Concealer ($31). The brand has also come out with a new version of the cult-favorite product, the Shape Tape Radiant Concealer, which you can now find on sale at QVC (complete with sponge) for 17 percent off, bringing that price down from $31 to $26. Unlike the OG, this one offers medium coverage and is featherlight, showing off your skin while hydrating it with ingredients like hyaluronic acid and niacinamide. But are the products actually worth the hype?

On latest episode of PureWow’s YouTube series Testing TikTok, creator Kate Kesselman put the original best-selling product to the ultimate test.

In the episode, Kate described the hype surrounding the Tarte Shape Tape Concealer. “This has been deemed one of the best concealers on the market, with over 30,000 five-star reviews,” she said. “It’s known for its full coverage, yet lightweight feel. It’s also known to be good for dry skin because of its heavy hydration.”

Kate used two methods to determine whether the concealer is worth $31. The first involved placing small dabs of concealer in “areas that’ll help create a lifting effect.” (This technique looks more natural and uses less product.) Then, Kate used the “brush method” to apply the product in a circular motion.

So, did the Tarte Shape Tape Concealer live up to expectations? Watch the full episode to find out and keep scrolling for product details.

  • Full coverage
  • Crease-proof
  • 30+ shades
  • Medium coverage
  • Hydrating and crease-proof
  • 30+ shades

Greta Heggeness

Senior Editor

Greta Heggeness is a California-based editor at PureWow and has been writing about entertainment since 2015. She covers everything from awards shows to exclusive celebrity...
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