We Tried and Loved the Tarte Shape Tape Concealer—and It's on Sale at Its *Lowest Price Ever* RN

Better hurry to stock up

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A close up of the Tarte Shape Tape Radiant Concealer.

If you wear makeup (or enjoy watching people apply cosmetics on social media), you’ve probably heard of the Tarte Shape Tape concealer ($31; $15) and its lighter counterpart, the Shape Tape Radiant concealer ($31; $15), which have earned quite the fan base on BeautyTok. But are they actually worth the hype? Well, there's no better time to find out for yourself since *both* buzzy products are on sale at their lowest price ever right now. No, seriously, Ulta Beauty is having a Tarte Shape Tape concealer sale of the century right now, and it features an over 50 percent discount on the must-haves through Jan. 27. You don't even need a coupon code, all you have to do is add the products to your cart for as low as $15!

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We're certainly excited, but if you need some convincing, peep this episode of PureWow’s YouTube series Testing TikTok, where creator Kate Kesselman puts the original best-selling product to the ultimate test. After seeing the concealer in action, you'll probably want to stock up before the sale ends, too.

In the episode, Kate described the hype surrounding the Tarte Shape Tape concealer. “This has been deemed one of the best concealers on the market, with over 20,000 five-star reviews,” she said. “It’s known for its full coverage yet lightweight feel. It’s also known to be good for dry skin because of its heavy hydration.”

Kate used two methods to determine whether the concealer is worth the dough. The first involved placing small dabs of concealer in “areas that’ll help create a lifting effect.” (This technique looks more natural and uses less product.) Then, Kate used the “brush method” to apply the product in a circular motion.

So, did the Tarte Shape Tape Concealer live up to expectations? Watch the full episode to find out and keep scrolling for product details.

This full-coverage concealer isn't just insanely blendable, but "it looks like real skin...not like I’m hiding something with makeup. That, coupled with the buildable coverage, has me like, ‘Zit? What zit?’” PureWow Senior Food Editor, Katherine Gillen, shares. In other words, if you're looking for a concealer to hide breakouts and dark circles, look no further than this original Shape Tape formula. It includes ingredients like shea butter, mango butter and licorice root, which all work together to do more than just cover your imperfections. Per the brand, the formula is also supposed to help retain skin elasticity as well as moisturize and condition. Most impressively, though, it promises up to *16* hours of "flawless wear" without creasing or caking up, and as its many fans would say, it delivers.

Fast Facts

  • Full coverage
  • Crease-proof
  • 30+ shades

So, you want tone-perfecting coverage but still want your skin to shine through? Well, that's what this Radiant version of the concealer is all about. Offering medium coverage for a "no-makeup" makeup look, this formula won't cover your freckles or birthmarks, and more importantly, it won't cake up your face. The key ingredients include vegan collagen and hyaluronic acid, which have all sorts of anti-aging and moisturizing benefits.

Meanwhile, other ingredients, like green tea and niacinamide, are supposed to help calm redness and give you that glowy, even complexion you're after. Just take it from one reviewer who prefers this over the original Shape Tape: "I find this new radiant formula to be so much lighter, and it creases way less than the original formula. The lesser coverage took some getting used to, but I think not having so much full coverage concealer caked on under my eyes makes me look younger, even if the dark circles show through a tad more." Want to find out for yourself? Now that the concealers are on sale at their lowest price ever, there's never been a better time to try 'em.

Fast Facts

  • Medium coverage
  • Hydrating and crease-proof
  • 30+ shades


Senior Editor

Greta Heggeness is a California-based editor at PureWow and has been writing about entertainment since 2015. She covers everything from awards shows to exclusive celebrity...

Destinee Scott

Assistant Sales and Deals Editor

Destinee Scott is PureWow’s Assistant Sales and Deals Editor. She’s been chasing sales and deals for a decade and knows a good one when she sees one for fashion, home, beauty...

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