Gen Alpha Stans 'Sincerely Yours'—Here's What a Parent Really Thinks

Quint reports that upon seeing the skincare lineup, her 9-year-old proclaimed, “These are so cool!”

“My daughter loves how grown up she feels with these products on display in her room,” Quint says. “When she has friends over, she often invites them to spritz the serum mist or sample the moisturizer. The packaging is very sophisticated (a 28-year-old could happily have these out) and, in fact, I’d say probably too sophisticated-looking for most kids. My 9-year-old likes them, but would be just as happy with something bright and more kid-like.”

As a 28-year-old myself, I can attest that I wouldn’t mind having these on my vanity, either. The soft pastels, minimalist shapes and clean lines make the bottles visually appealing and fun.

Fun Design with Easy and Efficient Application

“The products all feel subtle, clean and good for children’s skin. I appreciate that the mist is extremely mild (the scent and texture evokes a cooling cucumber), that the hydrating cleanser doesn’t dry out skin (I've used it on myself) and that the lotion is thick but not greasy,” Quint says. She tells me that everything is easy to dispense and apply, calling out the moisturizer, which releases the perfect amount via a pump. As far as scents go, Quint reports: “All very subtle, which is what I want as a parent, though I suspect my kid would prefer something stronger.”

Beyond the sleek packaging, the Sincerely Yours lineup is essentially offering bare-bones cleanser, moisturizer, hydration mist and sunscreen. Don’t get us wrong—the colors and branding are fun and visually pleasing, but, as Quint put it, rather incredulously, “$85 for four products for a 9-year old!?” Additionally, Quint noted that she was concerned about the effects of exposing tweens to beauty culture at an age where their skin really doesn’t need much maintenance.

The Bottom Line

The grown-up verdict: Sincerely Yours is effective and suitable for youngster skin while having versatility with Gen Z and Millennials. If you’re not too keen on the nearly $90 for four products, this might be something Gen Alpha will need to pay for with their allowance…but, you know, the Fresh Starter 3-Piece Skincare Set ($32) is a mighty fine stocking stuffer.