At its best, foundation can make your skin look more even-toned and smooth. At its worst, it can cause your face to look masklike and dry. Luckily, we have plenty of options that cater to our individual skin types and preferences.
In fact, some might say we have too many options to choose from, which can feel overwhelming when you're staring at rows and rows of foundations at Sephora. Fret not, we're here to help.
The first thing to consider is your skin type (is it dry, normal, oily or combination) and your desired coverage level (do you want the finish to be light, medium or full). Now look for those corresponding keywords on the labels.
Once you've narrowed things down to the formula that best meets those criteria, it's time to find your shade match. You can do this by picking up two to three shades that you think most closely match your skin color and swatching them along your jawline. Then, grab a mirror and head to your nearest window (or step outside for a second) to see which one disappears into your skin. Note: If you have freckles, match the shade to your overall skin and not the freckles themselves.