This Is the Trendiest Eye Shadow Color to Try This Spring

We’re calling it: 2019 is the year purple shadow reigns supreme. From Kerry to Jenna, see how it’s the perfect transitional shade to brighten up your face as we head into warmer weather.

This '60s-Inspired Makeup Trend Makes Your Eyes Look Way Bigger

yara shahidi purple eyeshadow
Pascal Le Segretain/Getty Images

Try A Wash Of Lavender

Sub your usual browns and taupes for a sheer wash of lavender instead. Anchor the soft look with a strong dash of eyeliner across the top of your lids and along your lower lash line.  

jenna dewan purple eyeshadow
JB Lacroix/Getty Images

Swipe A Sheer Berry

Equal parts pink and purple, a soft berry hue will make your eyes pop without looking too extreme. Better yet, tie the look together with a coordinating blush and lip color.

vanessa hudgens purple eyeshadow
Jason Kempin/Getty Images

Go Bold With A Violet Smoky Eye

Have a special event coming up? Swap your statement lip for a statement eye like Vanessa here. The effect is striking and unexpected. (Plus you no longer have to worry about touching up your lipstick throughout the night.)

lilly collins purple eyeshadow
Stephanie Cardinale Corbis/Getty Images

Create A Fun Effect

Feeling more experimental? Take a cue from Lily here and sweep an electric violet over the entire lid before flicking out the ends to create a graphic cat-eye shape.

kerry washington purple eyeshadow
Jon Kopaloff/Getty Images

Draw On A Dash Of Eyeliner

Blink and you just might miss Kerry’s subtle dash of purple eyeliner. Flocked by feathery lashes to frame your eyes, this is the easiest way to test the waters without veering too far outside your comfort zone.  

Jenny Jin Headshot Vertical 2023

Beauty Director

Jenny Jin is PureWow’s Beauty Director and is currently based in Los Angeles. Since beginning her journalism career at Real Simple magazine, she has become a human encyclopedia of...