My "Islanders" group chat is where my 80 percent of my brain is during any given Love Island U.S.A. season. And recently, between a discourse on the Villa's "sensitive gangster," Amaya Papaya, and whether or not Ace is really 5' 10," one keen-eyed friend sent through a link to a product she couldn't add to cart faster after seeing a curly-haired Islander use it in her beauty routine: the Bounce Curl DefineEdgeLift Brush ($30).
'Love Island' Made Me Buy It: A Viral Wavy-Hair Game-Changer
•
Published Jul 3, 2025
PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.
Amazon/Peacock/Getty Images
A quick dive into this made-for-curly-hair brush, and apparently the internet's been onto this hair-saving five-in-one innovation for a while. Here's why it's so great. Those groovy edges? They're for a patented design meant to "create smooth, medium-sized clumped curls while offering precision parting and heatless curling. Perfect for wavy, curly and coily hair, it delivers defined curls with ease." Its flexible bristles are there for smooth, defined curls, and the handle doubles as a parting tool and heatless curler. The top edge is great for bangs or shorter layers. Plus, it's vegan and produced from FSC-certified materials.Â
Who Is the Bounce Curl Define EdgeLift Brush Best For?
According to Bounce Girl's product page, the hairstyling tool has a wide range of potential users with all types of hair:
- Ideal Hair Length: More than 3 inches (7.6 cm)
- Hair texture: Fine, Medium, Coarse
- Hair pattern: Wavy, Curly, Coily
Amazon
The Bounce Curl Define EdgeLift Brush
Bounce Curl
Rave reviews on Reddit share: "YES and I'm OBSESSED. It really helps the curl clumps to form and find it is much easier and quicker than finger curling. Highly recommend!" And one user notes: "IÂ have this brush and I love it. However, it's solely meant for styling and not for detangling. I use a Tangle Teezer and then the Bounce brush. It really improved my curl definition compared to detangling and styling all with the Tangle Teezer. It also made my styling way faster!"
Noted!
Why You Should Trust Us
PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.
