If you’ve ever stepped into a Sephora, an Ulta or even your local CVS, you have likely come across K-Beauty products. Known for their sensorial textures and advanced ingredients, K-beauty has gone from a buzzy new phenomenon to a regular part of our routines in the last several years.
And when you’re ready to venture beyond the essences and sheet masks, it’s time to give Korean makeup a try. Spiked with skincare ingredients like hyaluronic acid, everyday products like foundation and lipstick deliver natural-looking coverage and color that looks as good as it feels on your skin.
From a glow-inducing blush to a creamy lip tint that doesn’t dry out your pout, here are 14 of our favorite Korean makeup brands (and a hero product from each line) to get you started on your shopping journey.