The bubbling masks and panda-shaped face mists are a treat for the senses, but the multi-consonant names can be tongue twisters. Here, a quick pronunciation guide for some of our favorite K-beauty brands.
14 Korean Beauty Brands You're Mispronouncing
From Sulwhasoo to Iope
![laneige](https://publish.purewow.net/wp-content/uploads/sites/2/2016/12/laneige.jpg?fit=680%2C489)
Laneige
The wrong way: Lan-age
The right way: Luh-nej
You can find it at your local Target (or tar-jay).
![sulwhasoo](https://publish.purewow.net/wp-content/uploads/sites/2/2016/12/sulwhasoo.jpg?fit=680%2C489)
Sulwhasoo
The wrong way: Sul-whaaa-soo
The right way: Suhl-ha-soo
Flows right off the tongue, doesn’t it?
![amore pacific](https://publish.purewow.net/wp-content/uploads/sites/2/2016/12/amore-pacific.jpg?fit=680%2C489)
Amore Pacific
The wrong way: A-more Pa-ci-fic
The right way: Ah-more-ay Pa-ci-fic
We’d like some (a)more of that face mist.
![cho sung ah 22](https://publish.purewow.net/wp-content/uploads/sites/2/2016/12/cho-sung-ah-22.jpg?fit=680%2C489)
Chosungah 22
The wrong way: Cho-soong-ah Twenty-two
The right way: Jo-sung-ah Twenty-two
She’s basically the Korean equivalent of a Pat McGrath (which is to say, a BFD).
![missha](https://publish.purewow.net/wp-content/uploads/sites/2/2016/12/missha.jpg?fit=680%2C489)
Missha
The wrong way: Mish-sha
The right way: Mee-sha
Makers of one of the original, and most popular, BB creams.
![etude house](https://publish.purewow.net/wp-content/uploads/sites/2/2016/12/etude-house.jpg?fit=680%2C489)
Etude House
The wrong way: E-tude House
The right way: Eh-twee-d House
This is what happens when you put a Korean twist on a French word.
![mizon](https://publish.purewow.net/wp-content/uploads/sites/2/2016/12/mizon.jpg?fit=680%2C489)
Mizon
The wrong way: Mih-zon
The right way: Mee-zohn
Purveyors of the much buzzed about snail face cream.
![blithe](https://publish.purewow.net/wp-content/uploads/sites/2/2016/12/blithe.jpg?fit=680%2C489)
Blithe
The wrong way: Blith
The right way: Bly-th
We thank them for bringing splash masks into our lives.
![whamisa](https://publish.purewow.net/wp-content/uploads/sites/2/2016/12/whamisa.jpg?fit=680%2C489)
Whamisa
The wrong way: Wham-i-sa
The right way: Hwa-mee-sah
Thank God for online shopping, amirite?
![kicho](https://publish.purewow.net/wp-content/uploads/sites/2/2016/12/kicho.jpg?fit=680%2C489)
Kicho
The wrong way: Kich-oh
The right way: Ghee-cho
Means “basics” in Korean, which makes sense given the brand’s propensity for classic, time-tested ingredients (like lanolin and argan oil).
![shangpree](https://publish.purewow.net/wp-content/uploads/sites/2/2016/12/shangpree.jpg?fit=680%2C489)
Shangpree
The wrong way: Shang-pree
The right way: Shah-ng-pree
More of an “ah” (as opposed to an “ay” sound).
![caolion](https://publish.purewow.net/wp-content/uploads/sites/2/2016/12/caolion.jpg?fit=680%2C489)
Caolion
The wrong way: Ca-oh-lin
The right way: Ca-oh-lee-ohn
Two words: Pore masks.
![iope](https://publish.purewow.net/wp-content/uploads/sites/2/2016/12/iope.jpg?fit=680%2C489)
Iope
The wrong way: Eye-ope
The right way: Eye-oh-peh
Welp, that’s eye opening.
![belif](https://publish.purewow.net/wp-content/uploads/sites/2/2016/12/belif.jpg?fit=680%2C489)
Belif
The wrong way: Bee-lif
The right way: Bee-leaf
We belif in the aqua bomb gel cream.