30,000 People Have Bought This Neck Cream *This Month Alone*—Here's Why It's Going Viral

As someone who shops for a living, I'm always intrigued by products that have *thousands* of shoppers flocking to them—like GoPure's Tighten and Lift neck cream ($40) that more than 30,000 people have purchased on Amazon alone this month. And, any time that product turns out to be not just popular, but affordable, too, I'm doubly interested—and this neck cream is no exception. I mean, the brand states it can help tackle everything from deep wrinkles to crepey textures, but how good is it really? Here's everything I found out.

Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds.

Naturally, the GoPure neck cream has gone viral on TikTok, too, with creators like @authenticallylori showing off impressive before and after photos. Lori also notes that, while you of course can't expect the same sort of results as professional surgical procedures, the cream makes a "significant and noticeable difference" in the appearance of her neck skin—at a wallet-friendly price, no less.

Considering all that, plus the fact that the brand says you can expect to see results after using the cream for just four to eight weeks, I'd say it's totally worth a try. But with so many shoppers flocking to it (especially now that it's on sale), I don't expect it to stay in stock for long—run!