Step Aside, N°5: Gabrielle Chanel Is the New Floral Fragrance Your Vanity Needs

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The iconic Chanel N°5 will always hold a special place in our hearts, but we're currently swooning over a new Chanel fragrance, Gabrielle Chanel, which launched on July 17 and quickly earned a spot on our vanity. (In case you didn't know, Coco Chanel's real name was Gabrielle.) According to Olivier Polge, Chanel’s in-house perfumer, Gabrielle Chanel is a "floral fragrance that can be worn like a jewel." Here's what you need to know.

What Does Gabrielle Chanel Smell Like?

Though certainly powerful, the scent isn't too strong; the brand describes it as a rich heart made up of a bouquet of four white flowers (jasmine, ylang-ylang, orange blossom and Grasse tuberose) with notes of vanilla and sandalwood in the background. The brand elaborated in an Instagram post announcing the launch on July 17, "Four flowers, four singular facets that, when combined in this square bottle adorned with gold accents, form the fragrance of a radiant, assertive woman."

Gabrielle Chanel is an elevated take on Chanel's Gabrielle Chanel Essence fragrance. And while both are floral-based, Gabrielle Chanel is considered bright and sparkling, whereas Gabrielle Chanel Essence is meant to be warm, enveloping and intense.

The bottle has Chanel's signature sleek square shape and is made of ultra-thin glass with four transparent sides that fade into the background, making the interior shine out from within like gold. The label also has an engraved gold leaf effect, making it luxe enough to store on your vanity 24/7.

chanel gabrielle launch

It's available in three sizes: 1.2-ounce, 1.7-ounce and 3.4-ounce, starting at $90. And keep in mind a little goes a long way, so it'll last for ages.

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Destinee Scott

Associate Sales and Deals Editor

Destinee Scott is PureWow’s Associate Sales and Deals Editor. She’s been chasing sales and deals for a decade and knows a good one when she sees one for fashion, home, beauty...