The Color Wow Money Mist Is TikTok's New Favorite Hair Product—and It's Finally Back In Stock

We're in our Money Mist era

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A woman holding the new Color Wow Money Mist.
Color Wow

If you, like us, turn to TikTok for all the hottest hair care hacks, you might have come across the app's latest obsession: the new Color Wow Money Mist leave-in conditioner ($29). Created by the same brand behind our must-have Dream Coat treatment ($32), which earned a 93 out of 100 in a PureWow100 review, the product claims to make dull, dry hair feel silky (and look shiny) with just a few sprays. Per the brand, it's formulated with "adaptive technology" to hydrate, de-frizz, strengthen, volumize *and* support healthy hair growth all at the same dang time. That said, it didn't take long for the product to sell out on the brand's site after it launched in February, but it's *finally* back in stock at Sephora—though we imagine not for long. Here's why you should stock up on the jackpot product that'll make you feel like you won the hair lottery.

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First of all, the spray has some seriously impressive stats. Color Wow's clinical studies have shown that the product helps reduce breakage by 69 percent and frizz by 82 percent, thanks to key ingredients like baolized amino complex, which allows the formula to treat the surface and the inner layers of your hair. Amaranthus extract takes it to the next level by helping to strengthen and fortify strands, while baobab extract is supposed to help return elasticity and bounce to damaged hair. In other words, this new mist can get deep into strands to reduce frizz and deliver an intense, silky shine that you usually only get after a professional hair appointment.

Unsurprisingly, the Money Mist has racked up nearly 7 million views on TikTok, where it's touted as a game changer for all hair types. But it'll especially come in clutch if you're dealing with dry, damaged or bleached hair that can use some extra TLC. Just hear what this shopper has to say about it: "This is one product that I can say lives up to its claims and then some. I have platinum blonde hair that I get colored every 6-8 weeks; it is on the drier side to be expected, and although I have already developed a hair care routine of salon-quality products, adding this to my routine has changed my hair completely."

Color Wow

Other reviewers add that it works its moisturizing magic without weighing hair down, and claim that a few sprays go a long way towards achieving a soft, smooth and shiny 'do. Needless to say, this Money Mist is worth the money (no pun intended), so if you want to try it for yourself, you better head to Sephora to grab a few bottles before everyone finds out it's back in stock.

Destinee Scott

Associate Sales and Deals Editor

Destinee Scott is PureWow’s Associate Sales and Deals Editor. She’s been chasing sales and deals for a decade and knows a good one when she sees one for fashion, home, beauty...

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