7 Clean Beauty Dupes for Your Favorite Conventional Standbys

One of the most challenging parts about making the switch to clean beauty is finding comparable swaps to replace your cult favs—which is why we did the groundwork for you. Below, seven non-toxic dupes for your go-to buys.

Clean, Natural, Organic and Non-Toxic What Does It All Mean for My Beauty Products?

zuii organic certified flora blush melon

If You Love Nars Orgasm Blush, Try Zuii Organic Flora Blush In Melon

This Australian import is a near-exact match to the iconic blush we’ve used for decades. The only difference is that this one is completely talc-free and gets its silky texture from rose petals, jasmine buds and chamomile flowers.

native atlas zahara rewind tonic
Native Atlas

If You Love Biologique Recherche P50, Try Native Atlas Zahara Rewind Tonic

When we first heard rumblings of this so-called natural alternative to P50, we were highly skeptical. However, after a few weeks of use, we can confirm the claims. Though it’s a tad less astringent than its famed French counterpart, the clean exfoliant still packs a potent punch by way of black willow bark and alpha hydroxy acids from pineapple, grape and lemon.

Buy it ($64)

lily lolo mascara
Credo Beauty

If You Love Maybelline Greatlash Mascara, Try Lily Lolo Mascara

Finding a good mascara in general is a tough task; finding one that’s also nontoxic is near-impossible—or at least it was until we came across this one from Lily Lolo. Made with fruit and flower waxes, it beefs up sparse lashes with nary a clump.

Buy it ($20)

beautycounter touchup skin pen

If You Love Ysl Touche Eclat, Try Beautycounter Touchup Skin Concealer Pen

Rest assured, the similarities extend far beyond the black and gold packaging and brush applicator. The formula is equally as creamy and lightweight on your skin and the coverage just as satisfactory—whether it’s under your eyes or over blemishes.

Buy it ($33)

ilia color block lipstick

If You Love Mac Lipstick, Try Ilia Color Block Lipstick

If bold color is what you seek, look no further. Ilia’s formula relies on clean ingredients like organic castor seed oil and finely milled natural pigments to deliver high impact yet impossibly creamy coverage in a single swipe.

gressa minimalist corrective serum foundation
Credo Beauty

If You Love Giorgio Armani Luminous Silk Foundation, Try Gressa Skin Minimalist Corrective Serum Foundation

Use one drop to blur away any blotchiness and uneven texture; use two or more drops for a full-coverage finish. Formulated with raw mineral pigments and botanical extracts, it’s equally hydrating as it is flattering on skin.

Buy it ($62)

Violet Grey

If You Love Latisse, Try Lashfood

If you, like us, are fully addicted to lash lifts and extensions, you might want to give your fringe some TLC. This Ecocert-approved pick uses a blend of botanical ingredients to strengthen thinning lashes and encourage new growth. Plus, it doesn’t require a prescription.

Jenny Jin Headshot Vertical 2023
Jenny Jin

Beauty Director

Jenny Jin is PureWow’s Beauty Director and is currently based in Los Angeles. Since beginning her journalism career at Real Simple magazine, she has become a human encyclopedia of...
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