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I first learned about brow lamination when my Instagram feed was flooded with influencers flaunting their perfectly manicured and bushy brows. Essentially a perm for your brows (more on that later), brow lamination is a beauty trend that originated in Russia and has made its way to the U.S. over the last few years. As I started to do a little research, I discovered that the new, non-invasive treatment can instantly makes your brows look so full, even Cara Delevingne would be jealous. Where do I sign-up?

I’m Middle Eastern so my eyebrow hair is pretty thick but sadly, years of over-plucking my high school brows has thinned them out (seriously, why did we ever think that was a good idea?). My hair is also naturally curly so my eyebrows can be unruly at times and always need a good trim. I was intrigued by the idea of brow lamination although after looking at photos online, I was a bit worried my brows would look like they were electrocuted. But if there was ever a time to try out a new beauty trend (it’s not like I’m seeing many people these days), it’s now. And so, I decided to try it out with one of LA’s top eyebrow experts and see what all the hype was about.

Before Brow Lamination
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What is brow lamination?

Brow lamination is essentially a gentle perm for your brows. It’s completely safe and a less permanent (and less painful) alternative to microblading. Think of it as semipermanent soap brows. “Brow lamination is a nice service for those who want to groom their brows into more of a perfect shape, especially if you have unruly brows or curly hair, it just helps you straighten them and gives you a fuller look,” says Katya Dmitrenco, founder and owner of KD Brows in Studio City.

Dmitrenco has been in the beauty industry for over 11 years offering brow lamination in addition to other brow services like microblading, staining, and brow shaping, so I knew I was in good hands. “Brow lamination is a great service to combine with brow shaping, brow Henna, stain or tinting, if allowed,” she tells us.

Since my brow hairs are already dark, I opted to add brow shaping to my treatment. I hadn’t gotten my brows done during COVID and decided it was time for a complete brow makeover but asked that my eyebrows look as natural as possible.

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During Brow Lamination
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What is the brow lamination process like?

The non-invasive, three-step procedure takes about 45 minutes from start to finish. First, your brows are wiped clean and a lifting solution is applied which relaxes the hair. A piece of plastic cling wrap is then placed over your brows while you let the solution sit for about 10 minutes or more, depending on the thickness of your brows. Since my brow hairs are coarse, Dmitrenco let it sit for a few extra minutes.

Next, a fixing solution is applied, and the brows are brushed upwards in a similar fashion when applying a brow gel. The cling wrap goes on again for another 10 minutes while the fixing solution closes the hair follicle and stops them from processing. Dmitrenco then shaped my brows using tweezers and applied a nourishing cream at the end to give my brows that extra shine.

How long does brow lamination last?

For the best results, you are advised not to get your brows wet for 24 hours after the treatment. Katya also recommended applying a castor or squalene oil at home to hydrate the brows and brushing them upwards. If properly maintained, brow lamination can last anywhere from four to six weeks.

The great thing about brow lamination is that there is no downtime or side effects to the procedure. “You just have perfectly ready brows right away,” says Dmitrenco. Another bonus: Other procedures like microblading can be painful (think of it like a semi-permanent tattoo) so brow lamination is a great alternative to achieve fuller brows without any pain.

How much does brow lamination cost?

Brow lamination can run anywhere between $75 to $150, depending on the salon. There’s also the option to try your hand at DIY brow lamination: Dmitrenco has her own brow lamination product line. Each kit last about 8 to 10 treatments and costs $150.

After Brow Lamination
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The results from my first brow lamination experience

At first glance, I was surprised at how thick and healthy my brows looked—it felt like my high school brows had come back to life. Dmitrenco explained that if I didn’t like my brows brushed upwards, I could always brush them to the side and I actually took her advice when I got home and preferred them brushed in the natural direction of the hair.

While it did take some time to get used to, I really liked the final results. I normally use a clear brow gel and brow lamination gave my brows the same effect but lasts longer and without the stiff gel residue. My brows also felt a lot softer after the treatment.

Overall, I was pleased with my new brow lift and I think brow lamination is a great service especially if you have thin brows that have lost their shape. The treatment gives the illusion of thick, perfectly groomed brows and it’s non-invasive so if you don’t like it the solution will wear off in a few weeks.

RELATED: How to Shape Your Eyebrows in 3 Easy Steps

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